15 Beauty Products From Nordstrom You Should Add To Your Cart Now
When you hear (or read) about natural or clean beauty, inclusivity and accessibility might not be the first two things that come to mind because, compared to their non-natural counterparts, clean and natural beauty products tend to have a higher price tag. But Nordstrom’s latest concept shop is hoping to change that. On March 1, the department store unveiled Fresh Faces, a one-stop-shop for beauty and wellness enthusiasts, curated by Nordstrom’s vice president of creative projects, Olivia Kim.
The concept shop features more than 500 customer choices, including a mix of longtime favorite brands and newer indie brands, skin care, cosmetics, and even vitamins. Some of Kim’s personal favorite picks: VEQUE Nail Polish in Naturale ($18), Kosas Tinted Face Oil ($42) Clove + Hallow Bronzing Powder ($15).
“It was important to me that we selected brands that are inclusive in every sense of the word. We wanted to create a shop that anyone can visit for their beauty essentials, regardless of skin tone or gender,” Kim told Teen Vogue. “With all of our Pop-In shops, we want to make sure there is a wide assortment and products at every price point so everyone can be a part of the experience. For example, you can find a $12.50 deodorant from Ursa Major or a facial serum from Vinter’s Daughter for $185.”
“Inclusivity and diversity are key pillars in everything we do," Kim added, "and we thought this would be a great opportunity to bring together a destination for natural and inclusive beauty essentials.” Fresh Faces, with its fun and friendly environment, gives customers a chance to test all the products, learn something new, and educates them on how to integrate natural beauty products into daily routines, no matter their budget or background.
The pop-in runs through April 14 at select Nordstrom locations. But if you can’t make it IRL, we’ve selected some of our favorite products to shop online below:
