11 Celeb Beauty Brands That Are Legitimately Great
Photo: Courtesy of Instagram/@kyliecosmetics1/13It’s difficult to find a celebrity these days who doesn’t have a multihyphenate title: Actor/model/singer/dancer/[insert special skill here]. These days, it seems like the next step is adding “beauty entrepreneur” to their ever-expanding résumés and for the celebs ahead, it’s way more than simply slapping their name on a product. The ones that are truly passionate about beauty are invested in the formulas, the scents, the colors — down to the design of the packaging. We’ve rounded up a few stars who have taken their talents to the beauty industry with products that are so good, we’d totally buy them even if they didn’t have the name attached.
Photo: Courtesy of Elizabeth & James2/13Elizabeth and James Nirvana Black Dry Shampoo
The celebs: Mary-Kate and Ashley Olsen
Why we love it: Following the success of the Olsen twins’ Elizabeth and James fashion label, they launched two fragrances called Nirvana Black and Nirvana White that soon turned into a bona-fide beauty line with a body oil, hand cream, and this amazing dry shampoo. Not only does the micro powder formula instantly soak up oil and add that cool-girl texture the sisters are famously known for, but it smells amazing, too. It’s lightly perfumed with Nirvana Black’s violet, sandalwood, and vanilla blend that smells even better as the day goes on. It’s basically a dry shampoo unicorn.
Photo: Courtesy of The Estée Edit3/13The Estée Edit by Estée Lauder Eyeshadow Palette
The celeb: Kendall Jenner
Why we love it: Kendall Jenner — mega model, social media guru, beauty star, and the face of Estée Lauder’s new sister line, the Estée Edit — designed this custom palette for the brand. It’s pretty much everything you want in an eyeshadow palette: Neutral and flattering colors in matte and shimmery textures that you can wear every day or for a special night out. Then, there’s the Silver and Gold Blacklight Transformer shades, which can be applied over any shadow for a sheer layer of extra shimmer and makes your eyeshadow glow in the dark under a blacklight. It’s as unexpected and cool as Kendall’s beauty looks on the red carpet.
Photo: Courtesy of Eyeko4/13Eyeko Eye Do Mascara and Liquid Liner
The celeb: Alexa Chung
Why we love it: Copying Alexa Chung’s perfect cat eye is possible thanks to this mascara and liquid eyeliner duo from Eyeko, a British brand that Alexa’s been loyal to for years. Alexa helped redesign the packaging (even using her actual handwriting on the tubes) and though it was meant to be a limited-edition collection when it launched in 2013, we were happy to still spot it on Eyeko’s site. Word to the wise: Stock up while you can.
Photo: Courtesy Instagram/@kyliecosmetics5/13Lip Kit by Kylie Jenner
The celeb: Kylie Jenner
Why we love it: If you’ve ever looked at brown lipstick and thought that was your perfect color, you have more in common with Kylie Jenner than you thought. Ever since the Snapchat star launched her eight Lip Kits, which include a matte liquid lipstick and a matching pencil liner, the World Wide Web simply can’t handle the traffic that’s directed toward her site every time she restocks her inventory. There’s so many people trying to get their hands on a kit that it literally breaks her website when she announces a new shipment. When you can finally log on, it’s easy to see why they’re in such high demand — from a nostalgic, ’90s-era brown to an Old Hollywood red, there’s something for everyone.
Photo: Courtesy of Goop6/13Goop by Juice Beauty Enriching Face Oil
The celeb: Gwyneth Paltrow
Why we love it: Gwyneth’s less-is-more approach to beauty — natural makeup, glowing skin — fits well with Juice Beauty’s mission for high performance, organic ingredients that are almost clean enough to eat. Recently, the megastar partnered with the brand to launch Goop, a non-toxic skincare brand that features six products. It’s star in our opinion? This nourishing face oil that’s so lightweight, you can pat it over your makeup throughout the day without it becoming a smeary mess.
Photo: Courtesy of Wander7/13Wander Beauty On-the-Glow Blush and Illuminator
The celeb: Lindsay Ellingson
Why we love it: You could spend minutes, even hours, finding the perfect filter for every single selfie. Or, you can swipe on this looks-good-on-everyone blush and illuminator stick to highlight your features, sculpt cheekbones, and give your face that coveted, model-worthy glow — we trust that Wander Beauty co-founder and former Victoria’s Secret Angel, Lindsay Ellington, probably knows a thing or two about that. The portability and slim design is an extra bonus.
Photo: Courtesy of New York Color8/13New York Color Lovatics by Demi Lip & Cheek Tint
The celeb: Demi Lovato
Why we love it: To skin, 4 p.m. usually means dull, tired, and in dire need of a pick-me-up. Demi Lovato’s latest collaboration with New York Color is the quickest way to bring back brightness with a couple of easy swipes. This Lip & Cheek Tint comes in four flattering shades, like Cheeky Pink, that blends on sheer and is super buildable. Plus, the drugstore price makes it a completely guilt-free purchase to stay cool for the summer (or spring, or fall…).
Photo: Courtesy of BH Cosmetics9/13BH Cosmetics Illuminate by Ashley Lipgloss
The celeb: Ashley Tisdale
Why we love it: Like many of the celeb and blogger collaborations that BH Cosmetics has done in the past, Ashley Tisdale’s first foray into the makeup business was a completely organic one. One scroll through her Instagram feed and you’ll immediately be able to tell the High School Musical star is a beauty obsessee. In May, you’ll get to score these high-shine, one-swipe-is-all-you-need lip glosses as well as a face palette and lip and cheek tints. “[It’s] been a fun an rewarding experience [creating the line]; from selecting the hues, the formula, the texture, and right down to the packaging,” she said.
Photo: Courtesy of KORA Organics10/13KORA Organics Enriched Body Lotion
The celeb: Miranda Kerr
Why we love it: While we can’t get Miranda Kerr’s mile-long legs overnight, her model-worthy glow is a bit easier to attain thanks to her KORA Organics line. We love everything from the lip balm to the face cleansers, but it’s the body lotion we can’t get enough of. A lotion that instantly absorbs, but lasts all day long is kind of like the Holy Grail of beauty products. And one that’s totally chemical-free and good for sensitive skin? Even better.
Photo: Courtesy of Flower Beauty11/13Flower E.E. Erase Everything Ultimate Foundation
The celeb: Drew Barrymore
Why we love it: It’s not just her acting chops we love — Drew Barrymore’s Walmart-exclusive beauty line is packed with products we can’t wait to dab, swipe, and apply on a regular basis. The newest addition to the Flower family is this E.E. Erase Everything Ultimate Foundation. The name speaks for itself, but it’s also helpful to know that its cream-like balm formula is mixed at a slower speed, resulting in a whipped texture that glides on super smooth while blurring out imperfections.
Photo: Courtesy of Kat Von D12/13Kat Von D Studded Kiss Lipstick
The celeb: Kat Von D
Why we love it: Adored for their ability to look great on everyone, Kat Von D’s lipsticks are Sephora’s top-selling lipsticks in the United States. The tough-girl studded packaging, the creamy texture, and the rich pigment are all reasons we keep coming back for more for the tattoo artist’s edgy beauty line.
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