All of the Best Korean Beauty Products Are Now Only a Click Away—and They're Affordable, Too
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If there’s anything we’ve learned from elbowing our way backstage to talk to the industry’s top makeup experts or from dissecting the beauty routines of our favorite bloggers, it’s that no matter what your skin concern is, there’s a genius Korean beauty product that addresses it.
While a shopping trip to Seoul’s beauty scene will always be a bucket-list vacation (one day!), for now we’re grateful for a whole new way to get hard-to-find products right to our door step: Amazon recently launched a dedicated Korean beauty subchannel making it easier than ever to discover and shop new overseas brands. Given our well-documented obsession with K-beauty over the past year or so, we have a feeling you won’t be needing too much help adding products to your shopping list. But for good measure, here’s a handful of the best Amazon buys to get you started.
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Innisfree Jeju Volcanic Pore Cleansing Foam
This purifying cleansing foam uses volcanic bits to exfoliate your skin, obliterate extra sebum, and scrub off dead cells. The formula is specifically sourced from Jeju Island, a gorgeous idyllic tropical Korean vacation spot known for its natural ingredients that help restore or maintain your skin’s pH levels.
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TonyMoly 11-Piece I’m Real Sheet Mask Set
We’d be remiss if we talked about K-beauty without mentioning sheet masks—it’s arguably the most important step of a classic Korean skin care routine. Each of these masks are soaked with nourishing serums and good-for-you add-ins like seaweed, pomegranate, and avocado to chase away dryness and give you that coveted #IWokeUpLikeThis glow. This starter kit is great for experimenting with new ingredients and finding which works best for your skin type. After cleansing, apply it for 20 minutes before going to bed.
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Etude House Beauty Shot Face Blur SPF 15
This lightweight cream is like a real life Instagram filter for your face. Light-reflecting properties help smooth out your skin’s texture while minimizing the appearance of pores. Plus, the subtle pink tint gives your skin a bright dewy glow and sun protection at the same time.
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Missha M Magic Cushion No. 21
This cushion compact dabs on like a liquid foundation, yet blends in seamlessly like a powder leaving behind a sheer tint and a high dose of SPF. The included sponge not only helps you subtly build your coverage, but makes the hands-free application much easier for touchups throughout the day.
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The Face Shop Rice Water Bright Cleansing Light Oil
Your makeup remover wipes just got some serious competition. All of the ingredients in each of the brand’s products are simple, yet extremely effective. This cleansing oil, for example, is enriched with jojoba oil to melt away makeup—even the waterproof kind—without drying out your skin.
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TonyMoly Petite Bunny Gloss Bar 9-Piece Set
We'd be lying if we said we weren't immediately drawn to the adorable packaging, but the gloss inside each of the happy lip colors truly delivers, too. The texture slides on as effortlessly as a gloss, but the tint stays put with the long-lasting powers of a lipstick. Plus, with nine cheery shades in this set, you'll have tons of layering opportunities to experiment with all summer long.






