Social Media Star Cameron Dallas Is OFFICIALLY the Face of Calvin Klein
1/9The Calvin Klein brand has been undergoing several changes lately, the least of which is the departure of Francisco Costa after 13 years at the helm. Another fresh start for the brand? The naming of two new faces for their Calvin Klein Jeans campaign. Instead of their go-to — if controversial — duo, Kendall Jenner and Justin Bieber, the brand tapped Austrian model Stella Lucia and Internet star Cameron Dallas for their campaign.
Cameron first caught the public eye by playing practical jokes on his family and friends, and posting them on Vine. Now, he has the 11th most-followed account on the platform (8.1 million followers). With over 28.8 million followers across his social media platforms, he's one of the most-followed people in the world. Cameron's deal with the brand was imminent: he posed for their #MyCalvins campaign, and drew a huge crowd when he attended the Calvin Klein Collection runway show in Milan.
Stella has some impressive credentials of her own. Only 17 years old, she already boasts campaigns with Givenchy, Alexander Wang, and more, WWD reports.
Jack Pierson shot the twosome on a beach in Malibu, dressed in an all-white collection of drawstring shorts, logo-heavy tanks, hoodies, sweatshirts, and shower slides. The limited-edition spring capsule launches today on calvinklein.com. Check out the full campaign in the slideshow ahead.
Photo Courtesy of: Calvin Klein Jeans2/9
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