The Fashion Brands That Showed Stretch Marks in Their 2017 Campaigns
Many fashion brands have begun a body-positive revolution, pledging to go Photoshop-free and immediately stop re-touching their models’ bodies to perpetuate false ideals. And, what’s more, even brands who have not taken quite as powerful of a stance (yet) are slowly beginning to produce material—from full ad campaigns to e-commerce images—that showcase girls in all their gorgeous stretch-mark filled glory. Because, after all, we all have them, so why not flaunt them? From Missguided to Aerie; ASOS, Target, and the like; here are brands making waves by proudly showcasing their models’ stretch marks in fashion ads.
1/7Missguided
Missguided’s latest ad campaign features a collection of strong, powerful, gorgeous women—all totally un-retouched.
2/7ASOS
This past summer, ASOS posted a series of bathing suit shots with models who proudly displayed their stretch marks, without re-touching.
3/7Target
For this past summer’s swimwear campaign, Target proudly shot girls of all body shapes and sizes, all totally un-retouched.
4/7Aerie
Aerie made a pledge a few years ago to go totally un-retouched, consistently showing off their models’ stretch marks in ad campaigns and on their website.
5/7Victoria's Secret
At the end of last year, Victoria’s Secret debuted images of Jasmine Tookes in the Fantasy Bra, gorgeous stretch marks fully visible to the camera.
6/7Allure Magazine
For the brand’s April issue, Allure produced a beachside photoshoot with three women of color, stretch marks just as they looked on set.
