The Beauty Evolution of Hailey Baldwin: From Girl-Next-Door to Major Model
Hailey Baldwin is famous for many things: Her modeling career, her celeb fam, her epic girl squad, and, of course, her relationship with her newly minted fiancé, Justin Bieber. But unlike her It girl friends Kendall and Gigi, Hailey doesn’t have a go-to signature look. Instead, she’s spent her life in the limelight changing up everything from her hair to her lip color — not to mention, showing that she can truly rock them all.
Click through to check out all the model’s best looks through the years — from baby bangs, to red lips, to her brief stint as a brunette — and prepare to be seriously amazed.
Sylvain Gaboury/FilmMagic1/38May 2004
Was Hailey a cute kid or what? At just 7 years old, she hit the red carpet with her dad and sister, turning heads at the Shrek 2 premiere with a side-parted bob and bright hair accessories.
John M. Heller/Getty Images2/38February 2009
By age 12, Hailey had already mastered the peace-sign-and-pout pose — not to mention, how to rock bangs.
John Lamparski/FilmMagic3/38August 2011
Hailey stepped out in 2011 with a highlighted shag and thin brows — hey, we’ve all been there.
Ethan Miller/Getty Images4/38August 2011
Later that month, she went full-on glam with a funky pink and black smoky eye (and coordinating accessories).
WireImage5/38May 2013
By 2013, Hailey’s modeling career was really taking off, and her experiments with bright hair and makeup started to show it.
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This bold brow and matte red lip look not only showed how versatile Hailey can be — it solidified her place as a total beauty icon.
Getty Images7/38September 2014
Hailey turned heads at New York Fashion Week with super glowy bronzed skin, a bleached out bob, and (they’re back!) thick boyish brows.
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Who knew a French braid could look this chic? Hailey heated things up at a wintry Topshop dinner with a glittering bronze smoky eye, brushed up brows, and glossy lips. This is one party look that practically begs to be tried.
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Switching things up, Hailey went totally matte for her next event, from her dark black lids to her pinky pout.
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Letting her roots grow in a bit, the model pulled her hair into a low bun for an event in New York, the perfect complement to her dark maroon pout.
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Hailey donned pink from head to toe for a screening of Dior & I — with pretty pink blush and eye shadow to match her all-pink look
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Hailey threw the fashion world for a serious loop when she showed up to the 2015 Met Gala with a new dark brown ‘do. It was met with rave reviews, but it wouldn’t be long before she returned to her roots.
WireImage13/38July 2015
If this isn’t the glowiest skin, we don’t know what is. Hailey was back to blonde by July with shining cheeks, a matte red lip, and cool, brushed up brows. As if you needed another reason to mask this weekend…
2015 Getty Images14/38September 2015
She may love a red lip and smoky eye, but at New York Fashion Week, Hailey proved she could do the natural look, too.
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Can this girl pull off any look or what? Next, Hailey showed off long bangs and an updo, keeping things soft with baby pink lips and cheeks.
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The model went all out for the 2015 EMAs, balancing a smoky eye and glossy lips with long bangs and a messy pony.
FilmMagic17/38November 2015
Though her makeup is nothing short of noteworthy, Hailey’s really become known for her dressy ponytails. She even made one work for a Beverly Hills gala, with curled hair, a dark matte lip, and majorly long lashes.
Getty Images18/38February 2016
Hailey rarely rocks braids, but when she does, the result is ridiculously pretty. This style seriously played up the dimension of her sunkissed strands—and just so happened to perfectly match her smoky taupe shadow.
Getty Images19/38February 2016
This girl is on fire. Hailey paired a deep crimson pout with mega lashes and carefully slicked-back strands for the ultimate red carpet allure.
Getty Images for Marie Claire20/38April 2016
Never really got into the “strobing” trend? It may be time to give it another try. Mirror Hailey’s fresh look with the subtle highlight of your cheekbones and just below your brows for an extra dose of illumination.
WireImage21/38June 2016
Hailey’s living proof that grown-out bangs can still look cool. She let them hang loosely around her face, then swept her blonde strands into a twisted topknot at the iHeart Radio Music Video Awards. Shimmery shadow, subtle blush, and a glossy nude lip pull the whole look together.
FilmMagic22/38July 2016
The Guess model swapped out jet-black liner for a softer taupe shade, resulting in a brand new take on the cat eye. Lacquered-up lashes take her look from day to night in a matter of minutes.
FilmMagic23/38August 2016
Another celebrity lob sighting! Hailey amped up the volume of her shoulder-grazing cut to give off total bombshell vibes. Her wind-whipped waves proved to be the perfect complement to the bronzey shadow swept underneath her eyes as liner.
WireImage24/38September 2016
Blush doesn’t have to be a rosy shade to look amazing. Hailey’s tangerine cheeks beautifully offset the natural tint of her lipstick. A dollop of gel gives her freshly chopped waves extra definition.
Getty Images for Dolce&Gabbana25/38September 2016
Looking like she stepped straight off the Dolce & Gabbana runway, Hailey’s dewy skin and gilded crown said it all: she ruled the red carpet.
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If you’re looking for smoky eye inspo, look no further. Haley’s subtle shadow (with minimal mascara and eyeliner only on the outer corners) offer a super fresh take on the trend.
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Hailey looked sleek and chic at an event in New York with this elegant low bun, minimal makeup look. Just a little brow gel and a dab of highlighter and she was good to go!
FilmMagic28/38October 2016
The model truly turned things up for the 2016 Night of Stars event with this dark berry pout. From her ballerina bun to her red silk dress, Hailey’s look was on point from head to toe.
Getty Images29/38November 2016
Hailey showed off her natural beauty again at the annual CFDA/Vogue Fashion Fund Awards. Keeping the focus on her cool red and blue dress, the model kept her makeup super soft and her hair nice and straight.
Courtesy of Instagram / @haileybaldwin30/38November 2016
Hailey nearly broke the internet when she posted this Insta of her peachy-pink hair. We’ve seen pink hair before, sure, but Hailey’s dark roots made the hue look cooler than ever before.
Jon Kopaloff31/38April 2017
Whether it’s on her hair, eyes, or lips, it’s clear that the color pink works for Hailey. Here, she expertly donned a dramatic, shimmery shadow on her lids and below her eyes, with a similar shade on her lips.
Richard Bord32/38May 2017
In a rare move (for anyone), Hailey walked the Off-White runway at Paris Fashion Week with a fresh, makeup free face — and she looked just as dewy and fresh as she does with a full beat.
Getty Images33/38February 2018
A smokey eye is one thing; a smokey lip is quite another. But Hailey proved she can pull off the latter when he took a risk with black lipstick at the 2018 BRIT Awards. The noir shade perfectly complemented Hailey’s dark brows, matte skin, and fierce contour.
Getty Images34/38March 2018
While Hailey often opts for loose, flowing locks, the model went for a super sleek bob when she co-hosted the 2018 iHeartRadio Music Awards and looked supremely chic in the process.
Getty Images35/38April 2018
Hailey’s beauty look has evolved not just with hair and makeup, but also tattoos: In an interview with The Cut, the model revealed she added two tiny new additions to her collection: a small heart on her left shoulder and a “1996” on her right hip bone, the latter representing the year she was born. These new ones brought Hailey’s tattoo total to 19.
Getty Images36/38May 2018
Hailey once again proved she can really rock pink hair when she showed up on the 2018 Met Gala red carpet with a striking neon ‘do. “Both Hailey and I wanted to make a statement with her color,” Redken colorist Ryan Pearl said of the look via a press release. “Pink hair is perfect for spring, and it’s incredibly flattering to all skin tones.”
Getty Images37/38May 2018
After a brief stint with pink locks, Hailey returned to her signature honey blonde hue. She looked good as gold on the 2018 Billboard Music Awards red carpet sporting a light bob and highlighter to match.
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