H&M x Erdem: See the Full Lookbook

H&M has a long history of hard-hitting high-fashion capsule collections and their upcoming collaboration with Erdem is no exception. Known for his feminine silhouettes, floral patterns, and structured tailoring, Erdem Moraliogu certainly operates under the assumption: Go big or go home. That said, his organza and tweed creations are among the most wearable pieces of art on the runway. Though the capsule was announced by H&M in July (along with a short film from Baz Luhrman…casual…), it will not hit stores until November 2. Today, though, a lookbook was released by the brand with a full line for women and men, giving us a little taste of what is to come. Photographed by Michal Pudelka, the photographer shared in a press release, “Erdem x H&M is a collection that really spoke to me, and I wanted to create for it a lookbook with a twist. I love to add elements of surprise and surrealism, and thought of details to enhance the atmosphere, like flowers being handed to the model from out of frame.” See all the images here. And, affordable this capsule might be for H&M, you’re definitely going to want it all, so it’s best to start saving now!