Rebecca Minkoff Debuts Her Brand-New Denim Line

We've admired Rebecca Minkoff's accessories for ages, so when we learned she was launching a denim line, we wanted all the deets. The verdict: It's everything you'd expect from the on-the-pulse designer and then some, and includes basic boyfriends, blue-and-white printed skinnies, stylish shorts, and a couple of wear-everywhere tees. Even better? Minkoff partnered with Share Our Strength's No Kid Hungry Campaign—which provides meals to children in need—so that a donation is made with each purchase from the collection. Read on to hear more from Minkoff herself!

Why did you decide to venture into jeans?

I love denim, and I wanted to give my customer another casual staple to add to her wardrobe. It was important to me that our jeans be premium-quality, but at a price point that makes sense. We've also partnered with Share Our Strength's No Kid Hungry Campaign. With every purchase from the collection, a child in need can receive up to 20 meals. What's better than getting a new pair of great jeans and, making steps towards ending childhood hunger?

What inspired the collection?

All of the denim is named after different streets in New York, so I really had the NYC girl in mind. She's the downtown girl who has a strong sense of style!

Did you face any challenges doing designing jeans?

Designing premium denim at a competitive price can be tricky. I wanted to make sure that we didn't spare any expense on superior quality materials and or washes.

What styling tips do you have for the pieces collection?

The important thing with denim—and especially this line—is to make it your own! Pair the boyfriend shorts with a blazer, statement jewelry, and wedges for a fun night out or dress down the paisley print shorts with a tee and sandals for the weekend. It's really all about embracing your personal style!

Did you have any fashionable friends in mind when designing this the line?

When I started thinking of denim initially, I was just thinking of styles I liked. But I have to say, I'm happy to see it looks so great on so many people! I launched the line with a dinner with a few of my friends, and it was interesting to see the way people wore the jeans. Zosia Mamet picked one of my favorite styles from the line, the Bleecker skinny Jean in the paisley print. She wore it with a white silk top and leather vest and looked so cool! Dakota Johnson chose to style a pair of the Jane skinny jeans in dark gray with a T-shirt and our Becky jacket. I loved her look, too!