Blogger of the Moment: 5 Inch and Up
Sandra Hagelstam hails from Finland and lives in London, but her style surpasses continents—she's a total it girl worldwide. Her blog, 5 Inch and Up, is inspired by a love of stilettos, platforms, and other teeteringly tall shoes. But Sandra is more than just a girl with a heel habit. Currently a student at the London College of Fashion, she's both brains and beauty.
The best part about her daily outfits isn't that incredible shoe collection or an enviable stash of designer handbags, though both are seriously impressive. Rather, it's Sandra's signature wavy blond mane that seems to make every single ensemble totally "her." The Finnish stylesetter's hair is ever-so-slightly unkempt—she insists she only washes it a few times a week—but it adds an unexpected hippie-chic twist to her Alexander Wang and Margiela threads. From head-to-toe, this is one personal-style blogger worth keeping your eye on!
1/11Age: 24
Hometown: West Hollywood, CA
Blogging Since: November 2010
Why did you initially decide to start a blog?
I've always been the girl to change outfits three times a day, as I tend put a bit too much thought in to the clothes and shoes I wear (or wish I was wearing). I also really like the concept of blogging where anyone can present their ideas in such a free format.
What is the story behind your blog's title?
I always wear heels, so "5 inch and up" represents the heel height.
2/11If your blog had a mission statement, what would it be?
It is not to be taken too seriously—it's my visual diary and I am honored to have readers get inspired by my interpretation of street trends and personal style.
How would you describe your style?
I love the concept of contrast. It makes ensembles interesting. Think messy hair with an evening dress or beautiful jewelery and high heels with a casual t-shirt.
3/11**What do you do when you’re not blogging? **
I’m a full time student at London College of Fashion, on a design degree.
**What are your personal favorite blogs? **
I love blogs with great photography that have a bit of an artistic view on fashion. Current favorites include FrouFrouu and Love Aesthetics.
4/11Get to know internet it girl Sandra Hagelstam in this Q&A.
5/11Who are your favorite designers?
My favorites include Maison Martin Margiela, Helmut Lang and Raf Simons.
**Who inspires your wardrobe and why? **
It's such a mix of what I see and what I feel like. Magazines and designer collections are a big inspiration but also living in London—the street fashion has its impact.
6/11Any advice for anyone who wants to start her or his own blog?
Do your own thing and try not to copy anyone else. There are so many blogs out there, but there's always room for interesting ideas.
7/11**What are the best aspects of running your own blog? What are the hardest aspects? **
I have been able to work with many great brands and next spring I have a signature collection coming out that I will be designing for Nelly.com. At the moment I am in my last year in uni, so it is a challenge to manage my time for everything. Sadly, I also have to say no to many interesting opportunities because of the lack of time.
8/11What type of camera do you use?
I use a Canon 5D and 500D. I mostly use a 50 mm 1.2 Canon lens.
How do you capture your outfits each day?
Boyfriend and friends; some days I take more than one set of photos. In London, we get a lot of rain, so sometimes I go a week without taking any new photos.
9/11Are there any trends you are particularly inspired by this season?
I'm into nineties minimalism, all things inspired by menswear, and sporty details like caps and varsity jackets.
What trend from the past would you like to make a comeback?
Chunky '80s boots!
10/11What's your favorite timeless clothing item?
A blazer and black pointy-toe pumps.
What beauty product can you not live without?
Dry shampoo—I use it every day.
11/11Where are your favorite places to shop?
Shopping in London is amazing. I go east for vintage and secondhand. For designer, I shop in Central London or department stores. Then, of course, we have the famous high street that I visit on a daily basis. I am also a big fan of online shopping, where it's easy to discover new brands. Ebay is great for extraordinary vintage finds.
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