Blogger Of The Moment: Tuula
Fashion blogger Jessica Stein redefines sleek and stylish. Wearing everything from super-structured pieces to punchy prints, Jessica's loyalty to clean, eye-catching lines is what makes her outfits so enticing.
Her blog Tuula isn't your run-of-the-mill fashion blog—aside from her outfit pictures, Jessica captures her global adventures and fun times with friends. A few minutes on Tuula and one thing becomes apparent—Jessica loves life just as much, if not more, than she loves fashion. And that type of enthusiam is totally contagious.
1/11Get to know Jessica Stein, a global fashionista from down under who shares her super-stylish lifestyle on her blog Tuula.
2/11**What is the story behind your blog's title? **
Tuula (pronounced "chuula") is a variation of the Finnish word for wind. When looking for a blog name to suit how I go with the wind, it seemed the most suited.
**If your blog had a mission statement, what would it be? **
You only live once, so see the world and find what you love to do.
3/11Name: Jessica Stein
Age: 23
Hometown: Central Coast, NSW Australia
Blogging Since: March 2010
**Why did you initially decide to start a blog? **
A friend suggested I should start a blog to document my European travels. It then evolved into giving travel, shopping, and styling advice through diaries and outfit posts.
4/11**How would you describe your style? **
Less is more! I love designer pieces but I pair them down with high street or vintage finds.
**Who are your favorite designers? **
I love Australian labels Lover, Zimmermann, and Camilla & Marc.
5/11**Who inspires your wardrobe and why? **
I think where inspires my wardrobe more than who. Depending if I am in Sydney, New York, or Indonesia, on holiday, at a flea market, or blogging event influences what I am inspired to wear.
**What do you do when you're not blogging? **
I love traveling any chance I get, collecting, and selling at markets or at the beach in my hometown.
6/11**What are your personal favorite blogs? Why? **
Studded Hearts for constant fashion inspiration, and Man Repeller for her effortless style and just being hilarious.
7/11**Any advice for anyone who wants to start her own blog? **
Be genuine and find your own voice.
**What are the best aspects of running your own blog? What are the hardest aspects? **
The best aspects are the wonderful people you meet, and the doors it could open. The hardest part is that it can be 24/7.
8/11**Where are your favorite places to shop? **
I love vintage or flea markets in Europe. Otherwise I shop online on Asos.com or Shopbop.com.
**Are there any trends you are particularly inspired by this season? **
I really love all of the printed pants available right now—they are a statement piece and add a bit of fun to any outfit.
9/11**What type of camera do you use? **
Canon 5D Mark II.
**How do you capture your outfits each day? **
I have some lovely and talented friends who help me take outfit photos, otherwise my family or self-timer.
10/11**What trend from the past would you like to make a comeback? **
Wide leg pants.
**What clothing item would you say is timeless? **
A flowing maxi skirt.
11/11**What beauty product can you not live without? **
Lucas's Pawpaw ointment. It is only available in Australia, but is a beauty savior.
