10 Undies Brands That You’ll Want to Shop ASAP

It’s National Underwear Day, so we’re wasting no time jumping headfirst into our favorite subject: Lingerie. We’re well acquainted with the Calvin Kleins and Victoria’s Secrets of the world, but there are so many awesome underwear brands out there that you need to have on your radar. And the best thing about the current lingerie trend? You can sport a bralette under your fave bomber jacket and hit the town, or save a cute bra-and-panty set for lounging around the house. From high-waisted retro silhouettes to the softest cotton hipsters, these are the 10 undies brands you need to know.
- 2/12
Aerie
Aerie has a selection of underwear for the record books. In every color, pattern, and texture, there’s no doubt you’ll find exactly what you’re looking for. Whether you have a very specific favorite, or want a different style for every day of the week and then some, you have to check out their ever-changing collection.
- 3/12
Negative Underwear
Negative Underwear is all about clean lines and simple style, but this brand is anything but boring. In white, black, and nude, go for everything from bikinis to thongs; high waisted and hipster styles. This brand is definitely made for the girl going for that effortlessly cool style that’s totally comfortable and wearable with everything.
- 4/12
Free People
It’s no surprise that Free People’s underwear collection is for the boho babe. While they have their fair share of classic thongs and bikinis, their collection is rife with lace and mesh; high waisted and cutout styles; and slightly less practical, yet oh-so-cute, undies with ties and bow accents.
- 5/12
Cosabella
When it comes to collect-them-all lace thongs, Cosabella is our go-to. They’re the ultimate best friend that will never let you down. In everything from hot pink to nude, we haven’t met a color of the rainbow that doesn’t exist in their epic collection. Once you’ve invested in more than your underwear drawer can handle, though, snag some of their super comfy boyshorts and hotpants!
- 6/12
Thirdlove
If you’re in the market for true 24/7 everyday underwear, look no further than Thirdlove. Their selling point is fit, even offering bras in half cup sizes, but you’ll find the perfect Goldilocks pick in their undies as well.
- 7/12
Only Hearts
Only Hears is the effortless lingerie brand for the lazy girl. You know who you are: You want that next-level undies that look—and feel—like you spent a paycheck on the single pair, but really only cost you less than the price of a Chop’t salad for lunch.
- 8/12
Brook There
For the classic girl, with a bit of a twist. In cotton or silk, Brook There has a girly-meets-sporty vibe that you’ll quickly fall in love with. Because, why shouldn’t you channel your personal style through your undies in the same way you do with everything else!
- 9/12
Skin
Skin boasts all the classics: simple, sporty, and totally perfect. With a slight nod towards Calvin Klein underwear style, it’s a must-have underwear brand to make sure you have on your radar. Snag all the essentials, here.
- 10/12
Eberjey
There are few pairs of underwear that are prettier than Eberjey. They’re so simple, yet pack a strong punch. In grey, cream, and a slew of perfect pastels, this lace-and-cotton collection will make you feel as though you’re floating on a cloud. What’s more? We dare you to find undies softer than these babies. Good luck.
- 11/12
Eres
Once in a while, it’s time for an indulgence. What that urge comes along, treat yourself to a pair from Eres. They’re a little pricier than other options, but they’ll make you feel like a million dollars. While you’re at it, might we suggest your check out their swimwear line, as well? Just a thought…
- 12/12
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