20 Best Amazon Prime Day Makeup Deals 2023 That Are Under $25

Replenish your vanity drawers with some new makeup goodies.
Prime Day Makeup Deals
Prime Day Makeup DealsGetty

Calling all cosmetic lovers! Today is one of the best days to shop for all things beauty becuase Amazon's Prime Day makeup deals (we've also found the best clothing deals if you're interested) are now live!

Ranging from drugstore favorites like Revlon, L’Oréal, and Maybelline to luxury brands like Sunday Riley, Anastasia Beverly Hills, and Tatcha, there are hundreds of top-rated beauty products you can snag on sale during the Prime Big Deal Days event.

You’ll find TikTok viral beauty products marked up to 60% off (the Maybelline New York Instant Age Rewind Concealer is just $8!), trendy lipglosses, and the highly lauded Airspun translucent powder is on sale, too!

The sale is only open to Prime members starting today until October 11, so make sure you sign up here (you get a free 30-day trial!). You'll have exclusive access to the two-day sales event, featuring many special perks, including unique discounts and free two-day shipping.

To help you sort through all the best Amazon Prime Day 2023 deals, we pulled all of our editor’s favorites and top-rated customer picks that are actually worth the money. And if you're into fragrances, you'll definitely need to check out the best Prime Day perfume deals, too! So go on and treat yourself to some new and sweet beauty goodies becuase these deals won’t last long!

Our Top Picks:


Best Prime Day Base Makeup Deals:

At Teen Vogue, we believe that the key to a flawless face beat begins with a great base. So, once you’ve decided on the type of skin finish you want (glowy or matte), you can reach for the correct primer and foundation. TikTok reviewers couldn’t stop raving about how well e.l.f’s power grip primer works to keep their makeup intact. Reviewers with acne-prone skin love Almay’s Clear Complexion foundation (it’s got salicylic acid in it).

After you’ve completed your base, you’ll want to add some color and depth back into the skin with Physicians Formula Murumuru bronzer. Don’t forget to set your face with a setting powder (Airspun’s loose powder is a customer favorite) and a few spritzes of Urban Decay's All-Nighter setting spray!

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Jillian Dempsey Lid Tint: Satin Cream Eyeshadow

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Urban Decay All Nighter Vitamin C Long-Lasting Makeup Setting Spray

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Almay Clear Complexion Acne Foundation Makeup

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e.l.f. Cosmetics Power Grip Primer

Physicians Formula Murumuru Butter Bronzer

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Airspun Loose Powder Translucent

Save on the best Prime Day makeup deals with these Amazon promo codes.

Best Prime Day Eye Makeup Deals:

Your eye makeup can make or break your face glam, so invest in the right tools and palettes to get the best slay! You can also pop on false eyelashes using the imPRESS Clusters kit and wiggle on some of Maybelline’s Lash Sensational Sky High mascara to seal your lashes together. To create a cat-eye, reach for Maybelline's Eyestudio Master Precise liquid eyeliner to help you draw the sharpest wing. Then lock your eyebrow hairs into place with a few flicks of the NYX Professional Makeup brow glue styler.

Maybelline

Lash Sensational Sky High Mascara

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imPRESS Press-On Falsies Eyelash Clusters Kit

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NYX Professional Makeup The Brow Glue Instant Brow Styler

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Maybelline New York Eyestudio Master Precise All Day Waterproof Liquid Eyeliner Makeup, Black

Save on the best Prime Day makeup deals with these Amazon promo codes.

Best Prime Day Lip Makeup Deals:

For the last step of your makeup routine, you’ll want to create a gorgeous lippie look to tie everything together. Start with a lip liner to create a sculpted outline using the Wet n Wild pencil. Then you can go in with a liquid lip (we love the NYX Professional Makeup Lip Lingerie) or lipstick (the L’Oréal Paris Colour Riche has a gorgeous satin finish) to fill in your lips. Top it off with a nude gloss using the HERA Sensual Nude Gloss, or reach for a plumping lip gloss from e.l.f. or Lime Crime's Wet Cherry gloss.

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Hera Sensual Nude Gloss Jennie Picked Korean Makeup Lipstick

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Lime Crime Wet Cherry Lip Gloss

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Maybelline New York Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor Makeup

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Wet n Wild Lip Liner Perfect Pout Matte Retractable Gel Lip Liner Pencil

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e.l.f. Cosmetics Lip Plumping Gloss

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L’Oréal Paris Colour Riche Lipstick

Save on the best Prime Day makeup deals with these Amazon promo codes.

Best Prime Day Nail Deals

Save a trip (and cash) to the nail salon by doing your nails yourself! There are plenty of discounts on top-rated press-ons, nail polish, and kits that'll help you get a professional manicure or pedicure look at home. You can try out KISS Bare But Better TruNude Fake Nails to give the trendy blush nails look a spin. For a quick pedi, opt for the KISS Gel press-on toenails. And don't forget to snow your own nails and skin some TLC, too. You can apply the Sally Hansen nail rehab cuticle balm to treat dry skin and use the nail growth treatment to prevent breakage.

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KISS

Bare But Better TruNude Fake

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Orly Nailtrition Nail Growth Treatment

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Kiss Gel Fantasy Collection Ready-To-Wear Fake Toenails Pedicure Set

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Sally Hansen-Nail Rehab-Oil Cuticle Balm

Save on the best Prime Day makeup deals with these Amazon promo codes.