Andrew Fitzsimons Is Launching an Affordable Haircare Line with Primark

Kardashian-ready on a budget.
Image may contain Human Person Hair and Face
Courtesy of Primark. 

When he’s not making Kim Kardashian look glam or keeping up with Kylie’s many hair changes, celeb hairstylist Andrew Fitzsimons has been working on a project of his own: bringing top-quality haircare to the masses.

Whether you know it or not, you’re probably already familiar with Andrew’s work. His 15 years of industry experience have built him a seriously impressive resumé, making him a favorite of not only the Kardashians but other celebs like Bella Hadid to Hailey Bieber as well.

Now, Andrew has decided to share those years of experience with the world, collaborating with Primark to release a diverse line of hair care products for incredibly low prices. Every product in the line retails between $3 and $12, meaning you can pick up professional-level shampoos, conditioners and sprays. Andrew’s collab with Primark also includes a variety of hair tools ranging from brushes and scrunchies to hairdryers and curlers.

In a video posted to Instagram, Andrew shared the details behind this new line. The products, he says, “take the best of what I like from styling celebrities, shoots, fashion shows, and… put[s] all of that into one collection to create a luxury hairline that is super affordable.” He also noted that all Primark x Andrew Fitzsimons products will be cruelty-free.

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If you’re thinking there’s no way celeb styles could be achieved with a budget line, think again. “Both Khloe and Kylie are not afraid to take risks,” said Andrew in an interview with Grazia. “Khloe is such a fun client and just loves the glam. I use my Primark x AF Texture Spray to take her hair from flat to instant volume.”

According to Andrew’s Instagram, the products will be available in stores globally from February 24. Check out some of the products below.

AF HAIRDRYER
Courtesy of Primark. 
Image may contain Cosmetics Face Makeup and Box
AF REPAIR HAIR MASKCourtesy of Primark. 
Image may contain Bottle Shaker Tin Aluminium Can and Spray Can
AF FRESH DRY SHAMPOOCourtesy of Primark. 
Image may contain Weapon Weaponry and Blade
AF STRAIGHTNERCourtesy of Primark. 
Image may contain Bottle Shaker Aluminium Cosmetics Tin and Can
AF VOLUME SPRAYCourtesy of Primark. 
Image may contain Accessories Accessory and Jewelry
AF SMALL SILK WRAPSCourtesy of Primark. 
Image may contain Bottle and Shampoo
AF REPAIR SHAMPOOCourtesy of Primark.