Calvin Klein is back with another fun fall campaign. This time, the brand has recruited Cha Eunwoo, the South Korean actor and singer from the K-pop group ASTRO, to front it.
In his shoot, Eunwoo was styled with a fresh-faced look, and coiffed hair was adjusted for each outfit. He was photographed by Park Jongha, who also captured the Calvin Klein photoshoot featuring SEVENTEEN’s Mingyu.
In the campaign, Eunwoo models the Calvin Klein Fall 2024 Menswear collection, which includes a range of cold-weather essentials, including a sleek oversized leather car coat, a wool blazer, and wool pants. These garments come from Calvin Klein Studio, a smaller line that focuses on curating carefully crafted and tailored pieces with premium materials.
From Calvin Klein’s main line, Eunwoo wears a mocha brown bomber jacket and classic straight-leg jeans inspired by the ‘90s. He also sports a Calvin Klein monogram tee, joining an impressive list of stars who have modeled the logo over the years. This included names like BLACKPINK's Jennie, Kendall Jenner, Lil Nas X, and BTS’s Jungkook.
Through the Calvin Klein press release, Eunwoo shares, “I’ve admired Calvin Klein for a long time, so it’s surreal to be a part of this campaign. Calvin Klein has such timeless style – each look felt so sleek and polished. I can’t wait for my fans around the world to see it.”
On his personal Instagram page, Eunwoo shared a few behind-the-scenes shots as well. In the photos, he’s seen observing the monitor, trying out different poses, and playing with his adorable family dog.
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Of course, this isn’t the first time we've seen model Cha Eunwoo in action. He’s an ambassador for Chaumet and even helped unveil a new jewelry collection earlier this year. Last year, he was named an ambassador for Dior Beauty, representing their Capture Totale serum. He’s also made appearances and modeled for Dior Parfums. Back in 2021, Eunwoo starred in Burberry’s TH Monogram collection campaign as a brand ambassador. Now, with a CK global campaign under his belt, we can only wait to see what's next!
