Ariana Greenblatt was definitely the breakout star of the Barbie movie, and she's quickly become one of our favorite celebrities to watch on the red carpet. Now we can see her fashion sense come to life outside of premieres and awards shows, as the star is the new face of Coachtopia, Coach's innovative sustainability initiative founded to help the brand move closer to a circular fashion economy.
Coachtopia bags are created with waste and recycled materials, helping to give old materials new life as chic, cheerful accessories. "I'm excited to be a part of something that’s better for our environment,” Greenblatt shared in a statement. “What Coachtopia is doing is incredible and I think a lot of people are going to want to join it. They are at the forefront of this movement with their innovative designs and I’m just happy to be a part of this.”
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Greenblatt ditches her signature dark hair for the campaign, posing in a very Barbie-esque blonde wig with a pastel pink ombré with clip barrettes pinned on either side of her face. She wears a cute black graphic baby tee and matching quilted black miniskirt, toting an armful of Loop Quilted Wavy Tote bags on each arm.
The totes are made with recycled plastic so they're super lightweight and come in pastel shades of lavender, pink, and yellow. “Coachtopia is the only exception for Greenblatt wearing bright clothes,” the brand shared on Instagram, winking at the star's penchant for all-black outfits. Well, she is technically still wearing all black, including her heart-shaped sunglasses, but with bags this colorful, you can't help but smile.
The popular Ergo Bag, a shoulder bag made with at least 50% recycled leather fibers from scraps, also has a new look with this drop. It features the cutest black cherry print design, which has a very Ariana Greenblatt vibe to it.
The drop also includes the Loop Mini Backpack and Wavy Double Pouch Bag, as well as a few more new styles. New season, new bag, right?
