Who's the cute boy Irish actor with the white checkered jacket and the thick accent? It's Barry Keoghan in Burberry's new campaign, duh.
Fresh off London Fashion Week and ahead of the winter season, the British fashion house has unveiled its new campaign, titled It’s Always Burberry Weather, with a star-studded roster that includes Barry Keoghan, Zhang Jingyi, Cara Delevingne, Cole Palmer, Eberechi Eze, Little Simz, and Olivia Colman.
Each star wears seven key styles from the brand's collection, which stand as staples of British outerwear reimagined. Those include the trench, the Harrington, the quilt, the puffer, the parka, the aviator, and the duffle. The It’s Always Burberry Weather was shot across London and the British countryside by Alasdair McLellan. The stills are also accompanied by cinematic short films by rubberband.
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“It’s Always Burberry Weather is taken from a slogan in the Burberry archive, which references the robust elements of the brand’s garments and the unpredictable British weather,” the brand shared in a press release. "To honor the long-standing heritage of Burberry outerwear, the brand is launching an all-encompassing celebration, including a cinematic campaign, global pop-ups, window displays, and in-store activations, alongside a revival of an archive illustration."
Keoghan was announced as Burberry's newest global ambassador in March of 2024. "I’ve been a fan of Burberry for many years now. It’s such an iconic heritage brand with innovation at its heart and a commitment to supporting arts and culture. I’m very excited to be a part of this next chapter," the Saltburn star said of his appointment. The star modeled the Puffer for the It’s Always Burberry Weather campaign, which you can learn more about here.
