If you're looking to try a new makeup style, skincare routine, or the like in the new year, then you’re in the right place. The new beauty launches of January 2025 might just help you achieve your beauty goals this year.
This month, we’re seeing new shades of fan-favorite beauty products, new iterations of formulas that have withstood the test of time, new sizes of must-haves, and completely new additions to growing viral brands. Whether you’re in the market for makeup, skin care, hair care or perfume, there’s something for everyone.
Below, we’ve picked out some of the most buzz-worthy beauty launches of January 2025 so far. Be sure to check back each week for updates!
1. Makeup by Mario SuperShine Lip Gloss
This celeb-approved brand is expanding into new territory. With the lip gloss trend still going strong, even after all these years, it only makes sense. These 11 new shades are definitely on our radar.
2. Illia Barrier Build Skin Protectant Cream
With the ultra-cold weather, this could not have come at a better time. And it has oatmeal, which has been going viral for dryness on TikTok lately.
3. Rare Beauty by Selena Gomez Soft Pinch Liquid Contour
Selena Gomez is continuing Rare Beauty's beloved Soft Pinch line with a contour! The reviews are already coming in, and it seems like it's living up to the hype.
4. Glossier's Black Cherry Collection
With fan-favorite products like these, it only makes sense that Glossier would keep dropping new hues. Kicking the year off with a bang, the minimalistic beauty brand launched a new line of dark cherry red makeup. It includes their best-sellers Balm Dotcom, Lip Line, Cloud Paint and No. 1 Pencil.
5. Huda Beauty’s Ube Collection
Last spring, Huda Beauty’s cherry blossom setting powder had us charmed. Now, the brand is already back with a new shade, and it’s already gone viral. Huda Kattan had TikTok users in a frenzy when she teased her new purple setting powder. Those who just couldn’t hold on tried to DIY it themselves with their purple eyeshadows to little success, but now the wait is over. The Ube Collection is here! Along with the fan-favorite Easy Bake Setting Powder, the brand launched purple shades of the Faux Filter and Blush Filter, all available on Jan. 9 at Sephora and Jan. 10 on HudaBeauty.com.
6. Kayali's Mini Yum Perfume Duo Set
Huda Beauty’s sister brand Kayali by Mona Kattan has some news too. The celeb-favorite Yum Pistachio Gelato and new Yum Boujee Marshmallow now come in an adorable set of minis. These 5 mL bottles are super tiny so you can store them in your bags, clutches and pockets and give yourself a dab of perfume whenever you need while you’re on the go.
7. ColourPop x Twilight: New Moon
Bella! Where have you been, loca? A year after their Twilight collection took the internet by storm, ColourPop is back with a New Moon collab. Available Jan. 9, the new collection includes a new palette, lippies and more. This is the one for Team Jacob.
8. Gucci Beauty Vanilla Firenze, Fiori di Neroli, and Osmanthus Nectar Perfumes
Whether you just need a new signature fragrance or want to try using perfume to manifest your dreams and goals for 2025, Gucci Beauty has you covered. To complement one of the brand’s signatures, Tears from the Moon, the brand dropped three new Eaux de Parfums. While Tears from the Moon is a musky floral scent, Vanilla Firenze is an ambery floral, Fiori di Neroli is a woody citrus floral and Osmanthus Nectar is a fruity floral.
