Dior is officially relaunching its beloved Dior Addict Lipstick line and has tapped BLACKPINK’s Jisoo, Anya Taylor-Joy, and Sharon Alexie to front the campaign — WWD reported on February 17.
Aside from being a global superstar by way of K-Pop, fans know that Jisoo is also one of the faces of Dior and has been repping the brand at runway shows and beyond for years. The Dior Addict Lip Glow Oil might be having a moment on TikTok but this relaunch positions the Dior Addict Lipstick as another must-have from the brand. Per WWD, the new lipstick, which features 90% ingredients of natural origin, will be refillable and available in four different cases: black lacquer, raw denim, pink quilted material, and metallic silver.
In the campaign pictures and videos, Jisoo is seen donning the perfect glossy red lipstick from the collection. The brick red color that we see on the singer is one of the 40 high-shine shades that will be available starting March.
The campaign debuted with a 30-second video that features the three Dior ambassadors playfully showing off the stunning new lip colors. Jisoo is seen right in her element as a performer, commanding the area with a microphone in a sequined navy blue dress. The star continues to be a creative inspiration for the brand. In a statement about her appointment as a global ambassador, Dior said that "Jisoo embodies, with her singular audacity, the house's modernity and the passionate creativity of Maria Grazia [Chiuri],” who is the current creative director of the label.
We’re forever fans of Dior’s muse Jisoo, and can’t wait to see what she does next for the fashion house. Mark your calendars for March to grab her lipstick and watch the campaign video below: