Undeniably, BLACKPINK's Rosé is a muse. Not only does she continue to stun in Saint Laurent, but she also regularly sets and cosigns trends effortlessly. Her latest beauty stamp of approval? The no-mascara trend.
In her recent Instagram carousel, the “APT.” singer poses rocking the “no mascara” trend with rosy cheeks and a winged eyeliner. Wearing an olive green jacket, her signature platinum blonde hair in a braid draping her left shoulder, Rosé showed off her effortless makeup look in a mirror shot.
Luckily, we’ve compiled everything you need to know about the no-mascara trend because a cosign from Rosé means we will likely be seeing all the girlies wearing it (or, in this case, not wearing mascara).
What is the no-mascara trend?
The no-mascara trend is basically a full face without mascara look. Instead of wearing mascara, the idea is to highlight the skin, add some rosy blush, bold the eyebrows, and top it off with a standout lip color. On the eyes, there has been more of an emphasis on lifting your own lashes and letting them sit freely.
Why is the no-mascara look (re)trending?
You’ve probably heard about the no-mascara trend because it isn’t new new. It first gained popularity on TikTok (#nomascara) a while back. Times are tough, and time is money these days. So, it really makes sense and it is seemingly more appealing to do away with an extra makeup step in your routine. And generally, when it comes to makeup these days there has been a shift – the less-is-more beauty aesthetic is coming out on top, especially as the weather gets warmer.
Who has been wearing the no-mascara look?
The trend has also been popularized by other celebrities like Hailey Bieber, Millie Bobby Brown, and fellow BLACKPINK member Jennie. As we welcome spring and get closer to summer, we'll probably be seeing much more if it too.
Ready to drop your mascara? Well, here is how to use an eyelash curler properly and safely, according to experts. And below we’ve picked some products to help you achieve the no-mascara look. Ready, set, lash out!
