Less than a year after her first campaign as a brand ambassador for Tiffany & Co., BLACKPINK’s Rosé is back with a new campaign for Tiffany HardWear. She unveiled a new bracelet and necklace which are, fittingly, rose gold.
Photographed by Mario Sorrenti in New York City, the campaign features Rosé wearing the new pieces set to be released in July as well as pavé diamond styles debuting in November. Building off of her previous campaign for Tiffany Hardware in 2021, Rosé captures the attitude and energy of the collection. In behind-the-scenes photos, we see Rosé working alongside the Tiffany & Co. team to bring the campaign to life.
Shot in a stark industrial setting, Rosé stands out with long platinum blonde strands and powerful all-black outfits. She similarly wears a bold smokey eye, matching the gold tone of the jewelry.
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In a previous interview with Vogue, Rosé talked about working with the brand, “I’ve worn Tiffany jewelry since I was in high school. To be a part of such an iconic brand that has been a part of my life for a long time makes it that much more special to me. I’m very honored and excited.”
This campaign is just the latest major moment Rosé has had in fashion. Last September, Rosé became one of the first female K-pop idols to attend the Met Gala alongside CL. She also attended the Saint Laurent show at Paris Fashion Week as an ambassador to the label. As she continues to represent high fashion brands, her influence has become undeniable.
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