Blue Ivy Brings the It-Girl Bag of 2026 to the Super Bowl

JayZ and daughter Blue Ivy Carter look onprior to the start of Super Bowl LX between the Seattle Seahawks and the New...
Kevin C. Cox/Getty Images

Blue Ivy Carter arrived to Super Bowl LX at Levi's Stadium in California, and for the second year in a row at the championship game, she made the field her runway. Stepping onto the grass ahead of the big game, the 13-year-old wore the perfect athletic-wear-meets-fashion-forward look – and it came complete with one of the most popular accessories of the last decade.

For the Seahawks vs. Patriots game, Blue wore a black-and-white Off-White c/o Virgil Abloh letterman jacket with a casual white Jaded London jersey. She completed the look with rolled down jeans, a pearl wallet chain, shield sunglasses, and Timberland boots. Arguably, the best part of the look was her trendy Balenciaga Neo Cagole City tote in denim, because why not? The light blue shade was totally fitting and kept the Y2K vibes going. And, it's a hybrid of two of the hottest bags in fashion lately, with stars like Lily Collins, Bella Hadid, Amelia Gray, Rachel Sennott, The Boyz member Juyeon, and more carrying the City bag and North West carrying the Cagole.

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SANTA CLARA, CALIFORNIA - FEBRUARY 08: Jay-Z and daughter Blue Ivy Carter prior to the start of Super Bowl LX between the Seattle Seahawks and the New England Patriots at Levi's Stadium on February 08, 2026 in Santa Clara, California. (Photo by Kevin C. Cox/Getty Images)Kevin C. Cox/Getty Images
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SANTA CLARA, CALIFORNIA - FEBRUARY 08: Blue Ivy Carter reacts on the sidelines prior to the start of Super Bowl LX between the Seattle Seahawks and the New England Patriots at Levi's Stadium on February 08, 2026 in Santa Clara, California. (Photo by Kevin C. Cox/Getty Images)Kevin C. Cox/Getty Images

This wouldn't be the first time Blue shone at the sporting event. Last year, she rocked the cargo pant trend with a cropped leather jacket and opted for a leopard print by an up-and-coming designer, Ashley Ciriaco.

It's also not the first time she's brought a divisive Y2K trend back to the mainstream. At a recent basketball game, she wore a Balenciaga moto jacket, Mercedes Benz graphic tee, and baggy denim cargo jeans. But, it was her black and red Isabel Marant sneaker wedges, ones that her mother Beyoncé wore in the past, that had the internet buzzing.

So, if you're looking to find some Y2K outfit inspo or the perfect look to go watch a sports game, Blue Ivy Carter has got you covered. As the rising style star continues to add to her portfolio, we'll surely be taking notes.