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In Burberry’s latest campaign, A Good Sport, global brand ambassador Bright is celebrating the spirit of soccer just as the game is experiencing its worldwide moment—he’s along for the ride as the excitement and passion of his most favorite sport is shared across the world.
Alongside stars like Adolescence’s Stephen Graham, South Korean soccer player Son Heung-min, and Ted Lasso’s Jason Sudeikis, A Good Sport sees Bright showing off his footy skills while decked out in Burberry’s finest. From parkas and Harrington jackets to the brand’s signature trench coats, match day is a roaring inferno of fervor made all the more exciting with the fall–winter 2026 campaign range, keeping you confident and stylish as you cheer on your team to victory.
Bright is known for his roles in 2gether The Series and F4 Thailand: Boys Over Flowers, but he recently founded his own company, Cloud9 Entertainment. Now he’s hard at work finding what his place in entertainment will look and sound like in the coming years.
He keeps a reminder on his phone for whenever he needs a dose of reality; it challenges him to hold his nerves, to never relent. “Every time I feel tired or a bit down, I just look at it and I feel like I have power again,” Bright tells Teen Vogue.
Beneath it all, he’s still that young boy from Thailand who fell in love with soccer, or as he knows it, football—and now he gets to share that love through the Burberry campaign. “For me it’s heritage,” Bright says. “In my family, my uncle—who’s like my dad—is a very big football fan. He played football every evening, and when I was young, like seven or eight, he’d bring me to play football with him. That’s how I started and I’ve kept playing it my whole life."
Bright continues, "Our whole family, we are big Manchester United fans, so me and my cousin, my uncle, we watch the matches together. It’s just a part of my life.”
The day he went to Manchester United’s home ground of Old Trafford stadium was surreal. “You meet your family, you meet your brother, but you don’t know them," he recalls. "When you share the same passion, you can hug each other without knowing who they are. We’re on the same team, so it’s very beautiful.”
Teen Vogue sat down with Bright over a video call to chat about all things fashion, football, and his love of Burberry. Read the interview below.
Bright: I think football and fashion share a testament. You can support any team. It’s about loyalty, it’s about attitude, the community—it’s about who you are, right? I think it’s the same with fashion; you also show who you are. They’re not so far from each other, sport and fashion.
Bright: When I wear a long coat from Burberry, I feel like myself a lot. Even sometimes when the weather is getting colder, to have a scarf around my neck, I feel like myself. I love to cover my body. I don’t know why. I just feel safe inside it.
Bright: There were times that I had a chance to experience so many kinds of outfits and fashion. I made some [style] mistakes and I think I made some good choices. But right now I just feel like, in the past two or three years, I’m getting older and I understand much more of who I am; how I want to express myself. If it’s not a working day, every day that I [get dressed], I feel like that’s myself and I don’t have any confusion that I had when I was young.
Bright: Yeah, because I had the chance to work with so many talented people, like stylists and others, and I love to listen to their advice. What I found is that you need to listen to yourself first; sometimes you listen to them say you did so good on this and that, but you don’t feel good with yourself. But you try to do it, and it’s always “not good” because you don’t like it, you don’t feel confident with it.
So I will start with myself first, if I like it, then I listen to them and our idea is aligned, so we do it. But it needs to start with myself. That’s how it’s changed.
Bright: With Burberry, we never try to make it look perfect, even the touch-ups and everything. We want to make the makeup natural. We’ve never started to cover my scar or anything. It conveys who you are and this sort of fun. You don’t need to put 10 items on yourself to feel confident, because you just pick the piece that you like—and do you feel confident with it? You don’t need that much effort. It’s very easy to be stylish and confident.
Bright: Yeah, I should bring it with me more. There’s this one Burberry scarf, [the check cashmere scarf in anchor green] but me and my mom, we love it. Sometimes when we travel we want to use the same one. Next time when I travel alone, I should bring it so it can remind me of my mom.
Bright: I think it’s my second Fashion Week with Burberry, this time with Daniel Lee. He’s so kind. He invited me and my mom to the show and he put her in the front row and he dressed her. For me, I see my mom in a black trench coat, sitting there at this fashion show—I think that’s one of the most memorable moments in my life.
Bright: It’s just me and her; only child, single mother, so we are so close.
Bright: Working with him is very easy. He's so clear about what he wants, and I listen to his instruction,s and go with the flow with him.
Bright: The first time I saw it, I loved it a lot. For me, it's my most favorite campaign that I’ve done with Burberry, by far. For real, I love it. It's because I'm a big fan of Ted Lasso, a big football fan, and I had a chance to play football in the campaign. It just made the young boy in myself very happy, so it's very special for me.
Bright: The first thing I do when I go back home is, I’ll take a shower and change into my sleeping outfit. Normally—just because in Thailand it’s so hot, bro, not gonna lie, it’s so hot—it’s just a sleeveless T-shirt, a very thin one, or even topless sometimes, and just a pair of comfy shorts. That’s what I wear when I’m chilling at home.
Bright: I’m so blessed. It’s very special. You have a chance to experience stuff that’s very rare. Sometimes it can be a thing that’s so good, but sometimes it can be a very bad [thing] that happened to you. It’s like a blessing and a curse. But for me, it’s very fun to have a chance to experience it.
I grew up in the countryside. I never thought about being outside of Thailand and traveling the world, so to have a chance to do this—meet so many amazing people and see so much cool stuff— it’s very fun.
Bright: 2gether The Series. It’s the biggest surprise because we did our best. We wanted to see them come into real life, but we never expected it would be loved by so many people around the world. It came so fast and, at the time, it was so beautiful and touching, but it was also terrifying. It was a very intense moment. But like I said, it was a very good lesson, and a very good thing that happened to me.
Bright: Right now, he maybe works somewhere. Honestly, I hadn’t thought about him for a while. I think he’s one of the coolest characters that I’ve played in my life. He’s very unique. He always has a special place in my heart.
Bright: I totally agree. As a fan, my biggest passion is football, right? So it’s, like you said, it’s not very far from [each other]. You support your team; you support your artist. That’s why I understand them, because I’m a big football fan.
Bright: I’m working so hard on my album. It’s very exciting to see it coming together right now because I’ve worked on this project for a long, long time. I have so many amazing people that I have the chance to work with and I learn a lot from them. I’m very happy for this journey and I’m enjoying the process. When we put it out I think it’s going to be something that’s really amazing. It’s going to be very fun for the next two or three years because we have so many things lined up right now.
Bright: I think the people. I love the community; they’re like family. The reason I said that London is my second home is because every time I go there, the team makes me feel like that. Even if I go there twice a year, or three times a year, every time I go, I always feel warm and welcome.
Bright: When I wear Burberry, I see myself in a more elegant way. A more refined way.
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