Culture

BTS Release “Life Goes On” Music Video, New Album “BE”

“The emotion I wanted to express is the sadness and the longing that was felt because the tour was canceled due to COVID-19 and because we couldn’t see ARMY much.”

2020 has been objectively horrible. Enter: New BTS music video “Life Goes On,” a chill, introspective bit of emotional support for a world still very much in the throes of a global pandemic.

The sense of loss during 2020 is real. Because of COVID-19, we’re restricted in where we can go and what we can do. Normal things — seeing friends, celebrating holidays, going to concerts — have been taken for granted. Luckily, RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook are here processing right alongside the fans who have missed their concert tours and live appearances.

“Life Goes On” is described in a press release as “alternative hip-hop,” with prominent guitar sounds. The track was produced by BigHit’s Pdogg and members RM, Suga, and J-Hope, as well as Ruuth, Chris James, and Antonina Armato. The song has intense warm hug energy as the lyrics remind us that we are going to make it out of this challenging period.

Jungkook, the youngest member of the group, directed the music video. During BTS's global press conference for BE, he shyly admitted, "I'm still too embarrassed to be called as ‘Director-nim.’ I came to take charge of the music video because I like taking videos. I took the role, so I did my best.”

The result is perhaps BTS’s most personal and relatable music video yet — an amalgamation of “Spring Day,” Jungkook’s fan-beloved Golden Closet Films (G.C.F.), and Map Of The Soul: One. In “Life Goes On,” the members don pajamas and lounge around the house together, watching home movies and reminiscing about being able to frolic outside. At one point, member V stares out at Seoul’s Olympic Stadium, which would have been the group’s first stop on their highly anticipated world tour had the pandemic not happened. The scene then switches to the seven members performing at a stadium empty of ARMY’s light sticks, the septet gathered under a monochrome filter.

"The emotion I wanted to express is the sadness and the longing that was felt because the tour was canceled due to COVID-19 and because we couldn’t see ARMY much,” Jungkook said at the press conference. “It’s amazing that the video I took and worked hard on is released as a music video."

If there’s a limit to how many songs we’ll hear from artists about this awful year, BTS hasn’t approached it yet. “Life Goes On” is a natural extension of BTS’s ethos; they have never been a group to shy away from sharing their own anguishes and frustrations with life while simultaneously giving hope in the form of a song. And we could all use some hope right now.

Watch the music video for “Life Goes On” below:

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