In honor of Pride Month, NYC-based fashion brand Coach has launched a new campaign featuring stars like Rickey Thompson, Kim Petras, Bob the Drag Queen, and many more.
Unveiled on June 22, Coach's "We C You" campaign aims to showcase individuals for their true colors, encouraging them to feel seem, worthy and validated regardless of their sexual orientation or gender identity. The entire campaign was shot remotely (quarantine style, of course) by photographer Christelle de Castro.
The final product is a montage-style video featuring the campaign stars doing their makeup, voguing in their apartments, and just having fun while social distancing and celebrating Pride. "Being gay, I was always afraid of being my true self… back in North Carolina," Rickey can be heard saying in the video. "When I moved to LA, I found home. I can be seen here. I can be the real Rickey T. I can be who I'm proud to be."
For her part, Kim opened up about a difficult situation at one of her concerts. "One of my concerts got protested and we went outside and we showed them that we aren't scared and that we'll stand up for who we are, and that's when I really felt seen and understood," she says in the video.
In addition to dropping a Pride-themed collection, Coach also dropped its first digital collection which debuted on Animal Crossing in collaboration with Nook Street Market including variety of accessories and garments in a rainbow color palette. According to the video's ending credits, the Coach Foundation also donated to the Hetrick-Martin Institute, GLSEN and the Albert Kennedy Trust this year in support of Pride.
Check out some of the shots from the campaign below:
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