After spending her entire summer touring with Jhené Aiko across North America, Grammy-nominated artist Coi Leray has been spotted in Foot Locker's newest holiday campaign, walking and dancing to music while sporting adidas Originals fave sneakers like the Sambas and Gazelles. Steppin' into the festive season in song and style!
It was only earlier this year that Coi Leray told Teen Vogue, "That's all I ever wanted to be: that young Black woman in fashion knocking down barriers and representing for my culture and Hip-Hop, period." And she's certainly been on a roll with that, appearing in one of the many scenes from the latest multi-brand Foot Locker campaign titled Step Into Your Gift, which dropped today.
Also including NBA athletes Anthony Edwards wearing adidas and LaMelo Ball wearing PUMA, each scene from the campaign reflects the passion of the athletes in the scene while wearing the brands they love. Specifically, Anthony Edwards and LaMelo Ball are seen sporting basketball kicks on and off the court in their videos, highlighting the fusion of sport and style. Not only is the campaign a step in the right direction, but it is a timely reminder of the intersection of fashion, music, culture, and sports, which is more prominent now than ever before.
Kim Waldmann, chief customer officer of Foot Locker, Inc., comments on the campaign in a press release, saying, "Choosing the perfect gift, whether for yourself or someone special, is more than a holiday tradition – it's an opportunity to create lasting memories."
Insights from Gen Z consumers paved the path for the campaign, which attempts to take the pressure off gifting by reminding everyone to put their best foot forward when gifting by celebrating all the talents we already have — and, of course, noting that we can do so in style.
If you want to channel your talents in style or start your holiday shopping, Foot Locker's key brands this season include Nike, Jordan Brand, adidas, New Balance, On, HOKA, PUMA, Under Armour, UGG, Timberland, Converse, Asics, Brooks, to name a few. And you can find the Step Into Your Gift campaign on social media at @footlocker.
