We’re taking the phrase “Be a doll” to a whole new level with doll makeup.
Whether Bratz or Blythe dolls, we’re doing our makeup to match our favorite toys, intentionally or not. The trend has been popular among avid collectors for years, but doll-inspired makeup has now officially permeated the mainstream. It’s all in the details: white eyeliner and clustered eyelashes that make the eyes pop; picturesque pink blush and bright highlighter; and the sheen of our favorite foundations. And you don't have to wear the look all at once—even just one detail can make you feel all dolled up.
A community of doll enthusiasts and collectors has been thriving on TikTok. There, among videos of collection tours and rare hauls, you’ll see viral videos of users re-creating their dolls’ makeup, like Bratz's signature lined lip and cool-toned eyeliner. Then there's the Blythe dolls' round eyes, deep blush, and pouty lips. With the popularity of the Barbie movie, Bratz’s buzzy pop-culture spoofs, and the viral buzz of Blythe, it was only a matter of time before doll-inspired style also reached the mainstream.
Kate Madden, daughter of Nicole Richie and Joel Madden, brought the look to the red carpet by lining her eyes with a bright white. The liner makes the eyes pop, just like a Blythe doll. Similarly, Lilly Lashes collaborated with Bratz, dropping a line of falsies featuring super-long eyelashes in shapes that lift the eyes.
The trend even made its way to Fashion Week. At the Vetements show, North West opted for an almost porcelain bright pink blush. And the pop of blush is something Olandria Carthen and makeup artist Ngozi Edeme have made their signature, as seen in their recent campaign with Brandon Blackwood.
Edeme also did Manon Bannerman’s makeup for the recent Jacquemus show. To match her bright yellow bralette and skirt, she wore an ultra glowy highlighter, which made her skin shine. (She then upped the ante for her evening look.)
