Size-inclusive fashion just got a bit more accessible. Today, September 10, Eloquii and Walmart launch ELOQUII Elements, a new collaborative venture between the two brands that aims to bring stylish size-inclusive clothing to a wider audience.
Available in sizes 14 through 28, the exclusive Walmart brand will be made available alongside private brands like Time and Tru, Terra & Sky, Wonder Nation and George, Scoop, and Sofia Jeans by Sofia Vergara. "We’re excited to launch ELOQUII Elements exclusively with Walmart, making our signature fit and fashion accessible to a broader group of women sizes 14-28,” said Mariah Chase, CEO of ELOQUII, in a press release.
“Design, quality, fit, and fashion have always been at the heart of everything we do, it's the reason we're here," she added. "We know everyone deserves great fashion – we’ve priced our items from $17 for a signature puff sleeve tee to $50 for a faux leather jacket, complementing Walmart's portfolio of brands."
The versatile debut collection features sweaters, jumpsuits, denim, skirts, dresses, and everything else you need for fall. In line with Eloquii's in-house collections, Eloquii Elements continues to prioritize style and fit, with a new, fixed price point of $50 or less. With the plus-size fashion market remaining inaccessible to many across the country, it's safe to say this new launch caters to a severely underserved customer.
News of Eloquii and Walmart's new joint venture comes nearly two years since Walmart officially announced their acquisition of Eloquii. According to a press release issued about the new private brand, ELOQUII Elements will drop four collections a year — one for each season — and will be available for purchase exclusively at Walmart.com, Walmart.CA, select Walmart Canada stores, and ELOQUII.com/Elements.
For all plus-size peeps out there, fall fashion is about to get a whole lot more fun — and affordable!
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