If you have been wanting to recreate every single makeup look from Euphoria ever since the HBO series first premiered in 2019, this might interest you. Donni Davy, the show's resident MUA, confirmed that she's working with A24 on a forthcoming makeup line in an interview with Allure — and b*tch, we are not joking.
The collection, created by Donni herself, is called Half Magic and already has both an Instagram and a website. We'll have to wait until May to get our hands on the glamorous goodies, but the MUA already shared some product details with Allure in advance. Inspired by the show's “emotional glam," Half Magic will feature makeup and tools, including something to help us recreate Maddy Perez's signature eye wing. Additional products like rhinestones, glitter, and liquid eye pigments are also planned.
Although Half Magic begins with items inspired by the show's popular glam, Donni cautioned that it isn't necessarily a Euphoria line. “The makeup transcends the show. In its own way, it became its own entity. We want to go with that and not just be an accessory to the show, because at some point the show's gonna be over,” she told Allure.
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Michelle Liu, general manager of beauty at A24, also explained the company's role in the process. “Half Magic grew out of the global beauty cultural phenomenon created by Euphoria fans around the world,” she told Allure. "Creators behind the show came together with Donni to continue evolving the conversation around self-exploration and self-expression. Providing fans with a brand and products to support that was a natural next step."
According to Allure, some Half Magic items have already made their way into season two of the hit HBO series. Donni didn't provide confirmation on which of the characters might be sporting her products, but with a line that's bright and bold, as well as soft and wearable, it's likely you've already seen some Half Magic and didn't even notice.
This isn't the first time Donni has attempted to simplify our Euphoria-inspired beauty routines. Last year, she teamed up with Face Lace on a collection of face decals. Available in two finishes, the decals were shaped like looks from the show, including small clouds to wear around the eyes, first popularized by Jules in season one.
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