Feel Good Fashion: APC's Jessica Ogden Teams Up with ASOS Africa

ASOS has relaunched Green Room, their collection of eco-friendly designs, with a variety of exclusive spring/summer collaborations. Top on our fashion radar is Jessica Ogden x ASOS Africa.

ASOS has relaunched Green Room, their collection of eco-friendly designs, with a variety of exclusive spring/summer collaborations. Top on our fashion radar is Jessica Ogden x ASOS Africa.

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Beaded Bow Jersey Top

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Image may contain Clothing Apparel Dress Tank Top and Skirt

Mexican Bead Print Dress

Pleat Collar Bow Top

Round Yoke Beaded Top

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Sailor Collar Beaded Top

Scallop Run Around Skirt

Image may contain Clothing Apparel and Blouse
This image may contain Clothing Dress Apparel and Apron

Fairtrade Fortnight starts today, marking the fifth anniversary of Fairtrade cotton. In commemoration of the event, ASOS has relaunched Green Room, their collection of eco-friendly designs, with a variety of exclusive spring/summer collaborations.

Top on our fashion radar is Jessica Ogden x ASOS Africa. The APC designer has always had ethical concerns on her mind. As she says, "Not to be concerned about these issues would be closing our eyes." Jessica’s art and crafts style is a natural fit for this collaboration, all of which will be produced by SOKO, the Kenyan workshop that produces all ASOS Africa products.

Inspired by the photography of Henri Lartique, Ogden created a line evoking the spirit of the flapper girls in the ’20s. The clothes exhibit trompe l’oeil effects, scalloped hems, and beaded bows. Items are priced from $78-$94 and will be available at asos.com. Clothes you can have fun and feel good in!