Hailey Bieber has been all about brown this season. The model and Rhode founder was way ahead of the trend, as Pantone just crowned “Mocha Mousse” as the 2025 Color of the Year. However, Bieber has been faithfully rocking the shade since 2023, often with a monochromatic palette, and her latest look is an excellent example of how to wear all brown, all the time.
The shade pops up a few times in Bieber's latest Instagram photo dump, most notably the first image in her carousel. In the pic, she's wearing a dark brown skirt suit, with a fitted, hip-length jacket with oversized brown buttons over a matching miniskirt. She styled the suit with a pair of sunglasses and the “Espresso” shade of her viral Rhode Lip Case phone case, plus her ever-present diamond “B” bubble necklace. “Business as usual,” Bieber captioned the pics, and she's definitely giving CEO in these looks.
A lighter take on mocha appears in the next photo, as Bieber snaps a selfie wearing a white tank top under a light brown furry jacket, her dark hair up in Velcro rollers. Bieber doesn't just incorporate brown tones into her wardrobe; she's also been loving a brown lip lately, like the one she wears in the final image of her photo dump: a shiny, chocolatey glaze, which matches her eyeshadow. (Peep her “cinnamon girl” routine for some helpful hints, straight from the source.) She swapped the brown skirt suit in favor of a pale gray jacket, but still incorporated elements of her go-to shade in the rest of her look.
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Looks like we've got to add some more brown tones to our closet and glam routine ASAP!
