Hailey Bieber is really feeling food-inspired beauty trends at the moment. Just this summer, we've seen her show off her cherry nails and even join in on the TikTok-viral latte makeup trend. However, the rhode beauty founder is probably best known for kickstarting two particular food-inspired trends: Glazed donut nails and strawberry girl summer makeup. So, it only makes sense that rhode's first-ever brand collaboration would be with none other than the American donut company Krispy Kreme for a strawberry-inspired treat.
By now, you've probably heard of rhode's Peptide Lip Treatment. In case you haven't, it's a vegan lip gloss that can also double as a mask with ingredients like shea butter for hydration and moisture, cupuaçu for elasticity, and babassu to help support the skin's microbiome, as well as plumping peptides. Since its launch, the Peptide Lip Treatment has become a viral staple, and you might have also seen the watermelon slice, rhode vanilla, salted caramel, and passion fruit jelly flavors of the fan-favorite product. Well, now there's a new flavor in town.
In partnership with Krispy Kreme, the newest flavor of rhode's LPT is aptly named strawberry glazed donut. If the name sounds familiar, it's because it's also the name of her TikTok-viral Erewhon smoothie. According to the brand's representative, the newest LPT is “also an extension of Hailey's viral Strawberry Glaze franchise.”
Along with the new lip gloss from rhode, Krispy Kreme will also be bringing back their strawberry glazed donuts for a limited time. You can grab the fruit-flavored treats through Labor Day Weekend, from September 1 through September 4.
This new launch comes at the end of a summer filled with food-based trends. The tomato girl aesthetic took over our FYPs, milk nails were the manis of the season, and cherry cola hair was a blast from the past. As fall quickly approaches, we're eagerly waiting to see which food-inspired trends take over, but in the meantime, it seems like we'll be getting our strawberry glaze on, thanks to Hailey Bieber and Krispy Kreme.
