Hanni is once again taking center stage in an UGG campaign. After taking over New York's SoHo area with a massive billboard back in September, Hanni is back in front of the camera for UGG's new spring-summer 2025 global campaign and Teen Vogue got an exclusive clip from the shoot.
If last year Hanni was the face of the GoldenGlow sandals, this year she's following suit with the new GoldenRise silhouette, which UGG describes as a “three-in-one platform style.” The GoldenRise is now available for $140 in three color ways: mustard seed, dark apricot, and black. The shoe can be worn in three ways: as a slide, slingback, or wrap sandal.
The new campaign sees Hanni sharing the spotlight with Korean-Nigerian model Jenny Park, Ayumi, and Yoyo — all embodying the “Big Spring Energy" motto. The shoot is meant to showcase the wearability of the new shoe, especially as the warmer months roll around.
The campaign follows the girls throughout the perfect warm weather day, from “a morning spent relaxing on an outdoor terrace” to getting “vibrant manicures, and pedicures adorned” and finally culminating in “a night out with friends shared on social media," which Teen Vogue got an exclusive clip of.
As part of the new campaign rollout and in honor of Hanni's ambassadorship with UGG, the brand is also once again unveiling hand-painted billboards of the star across Los Angeles and New York City with images of the campaign. There will also be digital displays via subways, tram wraps, billboards, taxi cabs, buses, and more around key cities worldwide, including London, Paris, Tokyo, Seoul, and more.
As part of the new Golden Collection for the spring-summer 2025 season, Hanni can also be seen wearing the Goldenstar Hi Clog, an UGG classic reimagined for the warmer weather. Other key new styles spotlighted in the campaigns worn by other people are the Goldenstar Hi, the Goldenstar, and the Goldenstar Regenerate.
