Say goodbye to HBO Max and meet... Max? The streaming service just announced a slew of changes to come via its controversial merger with Discovery+, including a slight name change, a shiny new logo, and a whole lotta new content.
We knew this was coming, as Warner Bros. Discovery (which owns both HBO Max and Discovery+) first announced the upcoming changes back in August 2022, but more information about what to expect from the merger — not to mention your streaming options — is now available.
As of today, May 23, the platform formerly known as HBO Max will officially be called “Max," sans the instantly recognizable HBO brand. Here's what else you need to know about the changes coming to HBO Max… I mean, Max.
Why is this happening?
Here's a quick primer on the changes thus far: new Warner Bros. Discovery CEO David Zaslav planned to cut about $3 billion in spending when he took the helm of the company, and one of his biggest ideas was to fold the services together to save on promotion. Thus, Discovery+ and HBO Max were set to join forces and become one big superpower streamer.
Discovery+ was a home for reality and DIY content, including shows from HGTV, TLC, Food Network, Travel Channel, Magnolia Network, and Discovery Channel, whereas HBO Max was home to prestige television like Succession and The White Lotus, newly released movies, classics from Turner Classic Movies, and even old seasons of Sesame Street.
However, when the merger was announced, it was also explained that a handful of HBO Max original series and films would most likely be canceled (like the Gossip Girl reboot, R.I.P.), moved to theatrical releases (like the reimagined House Party), or killed entirely (like the Batgirl movie). Other TV shows and movies have simply disappeared from the service.
Why did HBO Max change its name to Max?
Why can't we continue calling it HBO Max? As noted by Variety, JB Perrette, president and CEO of global streaming and games at Warner Bros. Discovery, said the changes stem from the associations with the name “HBO" itself and the company's desire to distance itself from HBO's branding.