When you find a pair of jeans that work, you stick with them. Hollister is rewarding thatloyalty with their new campaign titled #HCoJeansMovement. The ads feature 30 teen customers, holding up letter boards with a special message about themselves or their fave Hollister jeans.
One customer wrote: "I see my scars as a work of art."
Another posed with the phrase: "Sommer is my name and my outlook on life."
We really love how this campaign highlights the diversity and uniqueness of Hollister's customer base. Below, you can watch the video component of the campaign that shows adorable behind-the-scenes footage of what went into creating the photos.
