Latto is the artist to know. The Georgia rapper has had a come up of dreams. From her younger years as an aspiring rapper on the popular competition show, The Rap Game, to being a Grammy-nominated artist with several viral back-to-back hits, it's clear her stardom has only just begun.
At the 2025 Grammys, Latto's hit single “Big Mama” was nominated for Best Melodic Rap Performance. We saw the 26-year-old show us why the song is a hit when she performed at the Teen Vogue Summit last November. Latto previously was nominated for two other Grammys at the 65th Awards ceremony for Best Melodic Rap Performance of her song “Big Energy” and then Best New Artist for her album 777. Latto has clearly made a name for herself and that fame is just a testament to her hard work and love for the culture. Her album Sugar Honey Iced Tea was a love letter to Georgia, the South, and everything that made her who she is today. That ode even being Grammy nominated is honor enough.
We caught up with Latto before she headed off to the Grammys to talk about her look for the night, her beauty routine, and what this era of “Big Mama” means to her personal style.
Latto: I’ve been feeling classy vibes lately, so I wanted to go for a “less is more” type of look. My stylists Matt and Reggie and I worked with Alexandre Vaulthier on a few sketches for months before deciding on this timeless look.
Latto: For hair, I wanted it to be out of my face and let the dress and fur lead. I do my own makeup, and I stick to looks that highlight my natural features. This is my version of glam makeup and probably about as heavy as I’ll go.
Latto: It’s a hectic day, and I have to wake up super early. I do extensive skincare and get an IV. I also play music that calms me like gospel, reggae, and R&B.
Latto: My mindset is just to have fun and be in the moment. Being nominated for a third time is already a win for me where I’m from.
Latto: I don’t think I have any non-negotiables for the carpet. Usually I’d say I have to wear a comfortable heel, but for carpets I don’t really care because I literally keep them on for the 3 minutes [when] I’m on the carpet and switch to my slippers.
Latto: For sure. My big mama aesthetic is bossy. Classy but sexy. Mob wife vibes.
Latto: I just make music that is authentic to me in the moment. I really been feeling like “Big Mama!” The energy and intention behind the music is genuine and authentic, so I think I end up manifesting the success naturally versus necessarily chasing it.
Latto: My album Sugar Honey Iced Tea was an ode to growing up in Atlanta, so being Grammy nominated for a song off of it is just a full circle moment. This was all the reassurance I needed. It’s just the beginning.
