Model and influencer Didi Stone is the new face of the wax textile brand Vlisco.
Stone, who resides in Paris, celebrated the launch of the brand's latest creation, the Satin Royal collection, at a glamourous garden party in Abidjan, Cote d'Ivoire. “I’m so honored and grateful to have been chosen to be the new face of this campaign,” Stone wrote on Instagram, sharing a handful of photos of herself at the event. Stone graced the occasion in a custom Vlisco two-piece gown, adorned with intricate gold embellishments, artful cutouts at the arms, a daring thigh-high slit, and a floral choker.
Crafted from natural fibers Lyocell and cotton, Vlisco's Satin Royal, “embodies refined luxury at its core.” The fabric has a lightweight, airy drape for comfort and movement and is made with high-quality yarns with a special weaving technique to bring out the beauty of the fabric. “This satin weaving technique, resulting in a smooth and glossy surface, imparts an incredible softness to the touch.”
The fabric is an exciting addition to more than 180 years of innovation and tradition from Vlisco. "I am thrilled to present Satin Royal as evidence of our dedication to innovation," said Perry Oosting, CEO of Vlisco Group. “This new product adds a touch of natural elegance to the women of today, staying true to our quest for excellence and bringing a new level of sophistication to our offerings.”
Stone was a natural choice for the face of the Satin Royal campaign. “Didi Stone’s widespread appeal stems from the dichotomy between her local African roots and global lifestyle,” Vlisco shared. During her visit, Stone visited the brand flagship store in Abidjan, checked out the textiles at a local gallery and attended a garden party, among other activities. Just one of the many ways Didi serves as a trailblazer within the fashion community, leaving a lasting impression on the industry's landscape.
