This Is What Kendall Jenner Looks Like as a Total GOTH

If we had to describe Kendall Jenner's style in one word, "goth" probably wouldn't be at the top of the list. So, we were sort of shocked (and excited) when we saw her latest ad for Marc Jacobs. The campaign titled, 'the GOTH' was shot by Katie Grand and David Sims. It features Kendall in all black wearing a pair of vertiginous heels.

Even though this isn't the first time we've seen Kendall rocking this sort of look (in February she walked Marc Jacobs's goth-inspired runway show), we still feel like we're seeing a whole new side of the model. Between the big hair, crazy-high heels and exaggerated overcoat, this look screams editorial. And Kendall is killing it.

It's her ability to transform that designer Marc Jacobs is most proud of. He posted a campaign image on Instagram and wrote a love letter to the model in the caption. He wrote:

"KENDALL, Supermodel. I will always remember the first time I met Kendall during castings for our Fall 2014 fashion show. Katie Grand invited her to come by the studio for a brief introduction before she was photographed for the model boards. At the time, I knew very little about Kendall…As history now has it, her very first fashion show was for Marc Jacobs Fall 2014. Kendall has since been a part of every show along with being featured in our Spring ’15 ad campaign (also shot by David Sims). It goes without saying that Kendall has gone on to establish an incredible career for herself and every bit of it is a testament to her hard work, passion and desire. During castings for Fall ’16, due to the enormous height of the boots we designed, we had to make certain that each girl was able to walk (and walk safely). Kendall slid those boots on and walked around the studio as if she was in a pair of running shoes: statuesque, confident and just as enthusiastic and excited to be doing the show as if it was her first one. For me, it is the ability of a model to effortlessly transform into a look and character that makes her so appealing and inspiring. Photographed by David Sims for our Fall ’16 ad as a Goth Goddess is the sweet, kind and ultimate professional, Kendall Jenner."

If she hasn't shut down her critics already, then this is campaign is sure to be the final nail in the coffin. Get it? Because...goth.

Related: Kendall Jenner Is Wearing a Sweatsuit Onesie and Somehow Still Looks Amazing