We first got wind of Kendall and Kylie Jenner's swimwear collection for Topshop when they teased it on Snapchat. One month later, Topshop finally announced a release date.
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Kendall and Kylie's first-ever swimwear line will hits stores June 9. And judging from the photo shoot lensed by Sasha Samsonova, there will be plenty of neon and strappy bikinis in the debut collection.
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One interesting design detail? The neon bikini, modeled by Kylie, features black logo bands.
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Calvin Klein first ushered in the logo band trend with their famous underwear ads featuring Kate Moss.
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The look was almost ubiquitous in the '90s and early aughts. Who can forget when Aaliyah wore Tommy Hilfiger boxers, with the logo band peeking out ever-so-stylishly from her baggy jeans?
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The logo band recently saw a resurgence with Calvin Klein's #MyCalvins campaign, which coincidentally stars Kendall Jenner.
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Since then, brands like Ivy Park, Victoria's Secret and now Kendall and Kylie for Topshop are jumping on the logo band bandwagon.
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We can't wait to see what other fashion trends surface in Kendall and Kylie's new line. Watch this space for updates.
Related: Kendall and Kylie Just Previewed Their New Swimwear Line on Snapchat
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