Is that Kim Kardashian or Lord Farquaad we are seeing? The socialite and mogul just debuted a new bob, and the similarities with the Shrek villain's infamous hairdo are keeping meme-makers on Twitter (or X, for those of you on Musk's side) extremely busy.
Kim Kardashian wore the bob in a SKIMS video campaign promoting the brand's new Ultimate Bra, and the social app wasted absolutely zero time poking fun at the cut. In the video, Kardashian wears her hair in a center-parted, curled-under chin-length bob.
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She's worn similar looks before, but for some reason, this one stuck. The bob gives early-'90s, but it also does look a bit like the aforementioned Lord, or perhaps Willy Wonka? Taylor Swift? All of the above? If there was ever a time to flex your comedy skills and encyclopedic meme knowledge, it was now. Cue the tweets in three, two, one!
Some users compared bobbed Kardashian to Johnny Depp's Willy Wonka, tweeting things like, "Run for your life Augustus Gloop!" or asking what would happen when she decides to run a chocolate factory.
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The Lord Farquaad jokes also came in fast and furious, as did a few tweets comparing her to her frenemy sister Kourtney.
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Then there were the many, many, many "f**k-ass bob" comments, inspired by a long-running Twitter joke that just so happened to be perfect for this very moment. "Kourtney stole her wedding country Kim stole her f**k ass bob," wrote one Twitter user, beautifully tying in not one but two trending Twitter moments in one flawless tweet.
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Similar bobs had a moment in 2019 when it seemed like every star was wearing a similar curled-under cut, like Selena Gomez and Taylor Swift. One Twitter user even compared Kardashian's cut to Swift's, joking that she was "getting ready for 1989 Taylor's Version." Now that would be a twist of fate if we'd ever seen one, but hey, you never know.
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The joke even went international, with some referencing Bollywood classics, Spanish memes, and even British dramedy Fleabag to poke fun at Kim K's bob.
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Others looked to American TV for their analogies, referencing a infamous Starburst ad, RuPaul's Drag Race contestants, and even meta KUWTK moments.
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Like many of Kim Kardashian's hairstyles, the heavily-memed bob was very likely a wig, but the impact was absolutely made, and we hope she brings it out of storage for another delightful day on Twitter sometime soon, chocolate factory or no chocolate factory.
