It seems like there's a new SKIMS drop every day and that's because, well, there kind of is. Kim Kardashian's marketing and creative teams are working, and the latest addition to the SKIMS canon is probably the brand's funniest yet.
In the past, we've seen Kim Kardashian's brand partner with everyone from Cardi B to the OG Victoria's Secret Angels to SZA, but Kardashian herself is front and center for the latest drop, the Ultimate Nipple Bra, which is described as a bra for “perfect fullness with a built-in, faux nipple for shock factor.” And yes, there is definitely some faux nipple action going on in the video. The cheeky announcement opens with Kardashian in an office behind a computer, hair in a ponytail and a pair of glasses perched on her nose, talking about how the earth's temperature is getting hotter, and sea levels are rising. “I'm not a scientist,” she says. “But I believe everyone can use their skill set to do their part.”
The Ultimate Nipple Bra is exactly what it sounds like: a bra with built-in nipples. “So no matter how hot it is, you'll always look cold,” Kardashian jokes. But this isn't just a joke, despite how funny Kardashian's deadpan delivery may be. (Those acting lessons are paying off.)
X content
The brand has added a charitable component to the bra to help combat global warming. “In addition to our investment in advancing carbon removal, SKIMS is proud to donate 10% of sales from our SKIMS Ultimate Nipple Bra, as a one-time donation, to 1% For the Planet- a global network with thousands of businesses and environmental organizations working together to support people and the planet,” SKIMS said via Twitter/X.
"Some days are hard, but, these nipples are harder," Kardashian says before taking off her SKIMS shirt and revealing the bra in all its glory. And yes, this is a real bra; the wireless bra with nipples is available in six classic SKIMS colors, including Onyx and Sienna, and retails for $62. It drops on October 31, and the waitlist is open now. What a way to perk up your week!
