There are some new faces at Louis Vuitton. As first reported by WWD, the iconic French fashion house just signed K-pop girl group LE SSERAFIM as its newest house ambassadors.
As noted by WWD, all five band members — Sakura, Kim Chaewon, Huh Yunjin, Kazuha, and Hong Eunchae — have already appeared in their first campaign for the brand, a capsule collection of 16 South Korea-exclusive handbags. In the first images, the bandmates wear red, gold, blue, black, and white pieces from Vuitton alongside the bags, which include a few logo leather bags and some in Epi leather.
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A handful of the bags will be available globally, but most are exclusive to Korea. In another photo, the bandmates are seated together and shot in black and white wearing black and white pieces from Vuitton, and they wear the same clothing in another color pic.
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The partnership began after the group performed at a Louis Vuitton afterparty in Seoul. “We met for the first time at my pre-fall show in Seoul, and I really loved the energy they brought to the after-party with their performance. They each have such a unique style that together feels very cool and authentic,” said Nicolas Ghesquière, artistic director of women’s collections at Vuitton.
LE SSERAFIM join a stacked lineup of Louis Vuitton ambassadors, including Stray Kids band member Felix, who recently joined forces with the brand; BTS's J-Hope; style superstar Zendaya; and model and actor Hoyeon, among many others.
