What is Lili Reinhart up to? The Riverdale star is teasing that something in the works, and it's not a new TV series or a movie role — it sounds like a skin-care line.
On October 5, Lili Reinhart posted a series of makeup-free selfies to Instagram to hint at the apparent project, saying that her forthcoming venture was inspired by her longtime battle with acne.
“Since I was 12, I’ve struggled with acne. My skin has suffered consistent breakouts, hyperpigmentation, redness, and scarring,” Reinhart wrote. “I feel impassioned and motivated to find solutions for not only myself but others who struggle as well.”
Whatever she's doing is working because her skin is glowing — though the golden hour light in the photos does help up the dewy factor. “This is my skin now, makeup-free… no filter,” she added. Reinhart ended her photo carousel with another hint of what's to come, saying that she “can't wait” to share what she's been doing since she said goodbye to Betty Cooper and her ponytail.
Instagram content
A celebrity launching a skin-care line is absolutely nothing new; these days, it's basically a rite of passage. Are you really a star if you don't have a beauty line? All signs point to no. Commenters were quick to point this out on Reinhart's post, with many of them saying something like, “Let me guess, you're making a skin-care brand.”
We don't really need another celebrity-fronted beauty brand on the shelves at Sephora or Ulta with Rihanna's Fenty Skin, Ariana Grande's r.e.m. beauty, Selena Gomez's Rare Beauty, or Kylie Skin. That said, Reinhart's skin does look amazing, so we'll be keeping tabs on what she's cooking up.
