12 Top Gen Alpha Influencers (And What Their Rise Means)

It might feel wild, but Gen Alpha influencers are already on the rise.

In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in a viral “we’re Gen Alpha influencers” TikTok last year — are already in the business of influencing. And business, it seems, is booming. In a 2024 survey of Gen Alpha preteens and early teens by the social commerce platform Whop, 23% said they’ve been reached out to by a brand for a sponsorship opportunity, and 31% said they consider such sponsorships a realistic way to make money.

With Instagram and TikTok requiring users to be at least 13 (or 18 for public Instagram accounts) and YouTube recently upping its solo livestreaming age to 16, most Gen Alpha influencers operate through parent-run profiles. (As a reminder, the Gen Alpha age range generally refers to those born between 2010 and 2024, making the oldest Gen Alphas 15 this year.) Even so — and despite increased legislative action around children’s social media use — fashion and beauty brands like Claire’s, Shein, and Evereden are lining up to work with ultra-young influencers.

So, who are these Gen Alpha influencers, and what does their rise in popularity mean? We’re breaking it down below.

In this article, find:

• When Did Gen Alpha Become Influencers?
• What Does the Rise of Gen Alpha Influencers Mean?
• Who Are Some of the Biggest Gen Alpha Influencers?

The short answer: there’s no single origin moment when Gen Alpha was handed the influencer torch. As the first fully digital-native generation — the oldest Gen Alphas were born two years after Instagram debuted — they haven’t suddenly “become” influencers so much as they’ve grown up in an ecosystem where influencing has always been in the air and on our feeds.

For kids raised on iPads and YouTube, seeing influencers as holders of social (and, often, literal) capital and wanting a bite of the apple only makes sense. Whop survey data reported by Fortune found “YouTuber” to be the No. 1 desired job among respondents aged 12 to 15, with 30% of Gen Alpha choosing it. TikTok creator was another popular choice (21%), as was entrepreneur (17%) and online streamer (15%).

By aspiring to be influencers, Gen Alpha isn’t breaking new ground; they’re taking a path laid by Gen Z, who normalized massive follower counts for kids. The difference now may be just how deeply woven into childhood influencing has become; over half (56%) of Gen Alpha kids watch hauls and unboxing videos from influencers, per a 2023 report. And we’ve also entered an era where influencing can be a multi-generational affair, making kids known online sooner — with millennial parents, Gen Z teens, and Gen Alpha kids all sharing the same platforms, often within family channels.

At the same time, brands are getting the message that influencer partnerships aren’t just a good way to reach Gen Alpha; they’re the way. A 2025 study from influencer agency Digital Voices found that 55% of Gen Alpha wants a product after seeing a favorite YouTuber or Instagrammer with it, and 49% trust influencers’ recommendations as much as those from family or friends. With data points like these, it follows we’ll be seeing more brands ramp up peer-to-peer marketing efforts aimed at Gen Alpha.

In short: Opportunities to become a Gen Alpha influencer aren’t likely to dry up anytime soon. What does that mean for the Gen Alpha generation itself?

Kids and preteens have long sought out ways to perform, create, and — yes — sell, from running lemonade stands and Girl Scout cookie drives to co-opting the family camcorder for movie projects. Outlets for creativity, early entrepreneurship, and on-camera performance have been a part of childhood. If Gen Alpha’s version of that is online influencing, some might ask: what’s the big deal?

Of course, there’s a difference between hawking Girl Scout cookies IRL and selling skincare to a million TikTok followers. But to consider the existence of Gen Alpha influencers as moral panic-worthy by default could ignore the reality this generation is already growing up in. So much of life today is lived online, where influencing is a built-in part of the landscape. When it’s the child’s choice, done within legal age limits, and supervised by a responsible adult, some will argue it’s a harmless pastime — or even that it’s a worthwhile skill-building exercise for a future where, increasingly, being an influencer is a legitimate career path.

So, there’s that perspective. And then, there’s this one: the risks behind kids and preteens becoming internet child stars are real and deeply concerning. Even with platforms tightening rules around underage users — and, importantly, restricting older users’ ability to access youth accounts — a wave of recent reporting, legislative action, and a “kidfluencing” Netflix documentary have all raised major alarms about exploitation and safety for child influencers.

Beyond the external risks, there’s the internal toll: what it means for a young person’s identity and mental health to be so shaped by follower counts and algorithmic attention from the start. Research has tied social media use by those under 13 to poor sleep, eating disorders, cyberbullying, substance use, and a range of mental and behavioral health problems — and that’s just for private, personal use, let alone the demands of a public influencer presence. For those over 13, these risks don’t suddenly vanish. Consider: In 2023, the first U.S. Surgeon General advisory on social media and mental health found nearly half of 13- to 17-year-olds say social media makes them feel worse about their bodies.

Making room for the reality of our online world while managing the risks to young influencers is a slippery slope — one that depends almost entirely on the ethics and oversight of the adults involved. And yet, slippery slope or not, the fact remains that these influencers are already here, with millions of followers and major brand deals to their names. Below, we’re including examples of some of the biggest influencers in Generation Alpha today.

Eight-year-old twins Koti and Haven Garza — the same duo behind the “we’re Gen Alpha influencers” viral TikTok mentioned earlier — are the stars of a GRWM- and skincare-filled TikTok account with 5.2 million followers, managed by their mom, Adrea. They’re also founding members of The Sweet Sisterhood, an influencer content house for girls aged 8 to 12.

Clocking in at almost 40 million subscribers on YouTube, 13-year-old Ryan Kaji was one of the first Gen Alpha influencers to become a household name. His trajectory set a blueprint for how Gen Alpha influence could cross over from YouTube into retail and mainstream entertainment, with TV shows, a movie, and a merch line based off his channel.

Sixteen-year-old Harper Zilmer first went viral in 2023, accumulating almost 8 million followers on TikTok in the time since. Best known for her GRWM clips and candid takes on teen life, she’s become a go-to for beauty brands looking to reach Gen Alpha.

With about 640,000 followers across Instagram and TikTok, the 14-year-old best known as “Evelyn GRWM” was another early name among Gen Alpha influencers, becoming a FYP staple and early blueprint for younger creators.

Eight-year-old Ayla Palmer is one of the faces behind Claire’s “The Collab” cohort of Gen Alpha and Gen Z influencers, underscoring how legacy teen retailers are betting on Gen Alpha voices to stay relevant in the social media era.

Twelve-year-old identical twins Ava & Alexis — part of the Sweet Sisterhood content house with the Garzas — first took off as YouTube personalities at age 3. Their longevity shows how Gen Alpha influencers can grow up alongside their audiences, evolving from viral kids to tween personalities with staying power.

Fourteen-year-old dancer and gymnast Amyah Bennett shot off on Instagram via her mom-managed account, which currently has about 1.5 million followers. Her rise shows how Gen Alpha influencers aren’t limited to beauty and GRWMs — athletics and performance are just as much a part of their digital footprint.

Known by her Instagram handle, 14-year-old Coco Pink Princess was already a fashion influencer by age 7. Her feed, filled with bold streetwear and designer looks, has made her one of the most recognizable Gen Alpha style voices.

Taytum and Oakley Fisher are 9-year-old twins — because if there’s one thing this Gen Alpha influencer list has probably taught you, it’s that having a twin helps your influencing odds! Their mom-managed account, with over 3 million followers, features sibling antics and “kidfluencer” brand collabs.

Earning a spot on the TIME100 Creators List at just 12 years old, Taylen Biggs has built a name — and nearly 1.8 million Instagram followers — off of interviewing A-list celebrities like Rihanna and Ariana Grande.

Tween influencer Audrina and her mom, Ashley, post makeup and skincare tutorials together. Their account underscores how multi-generational influencing is becoming common, with parents and kids creating content side by side.

Six-year-old Pakistani YouTube vlogger Muhammad Shiraz went viral last year for his cheerful updates of life playing outside and bugging his sister. Since then, he’s put his social media earnings toward building a new school in his village — an early example of how Gen Alpha influence can translate into real-world change.