PacSun is back and better than ever. The brand is relaunching their denim line this summer, and they've chosen Luka Sabbat and Lottie Moss to front the campaign.
The duo is the perfect choice to bring the brand back into view: they're both young, fresh-faced superstars in the making. Luka works with the likes of Kanye West, and Lottie is supermodel Kate Moss's little sister. Not a bad team of mentors, huh?
The new '90s inspired denim line is the second rebranding push for PacSun, as they began with Kendall and Kylie last year. The brand told WWD: "We hope to create a relationship with Luka and Lottie as we did with Kendall and Kylie.”
Just in time for back-to-school shopping, the denim line promises a wide range of trends, priced at an affordable $49.95 to $69.95. Among the trends we're hoping to find? High waisted, mom jeans, embellished, and raw-hem. And hey, at those prices, we may just pick up a few!
Related: Exclusive! Get a Sneak Peek of Kendall and Kylie's Newest Collection for PacSun
