Dior Relaunches Its Iconic Perfume Miss Dior With a Floral Pop-Up Shop

It's on view IRL and online until September 16th. 

As New York Fashion Week and the Met Gala conclude, Dior Beauty is taking centerstage with a new pop-up fragrance installation that will hold both in-person and virtual events for all to attend. And some of our favorite stars have already participated.

On Sunday, September 12, stars of screen, film, and stage gathered in New York to celebrate the relaunch of the iconic Dior fragrance, Miss Dior. Among the attendees were members of HBO's Gossip Girl, including Emily Alyn Lind, Eli Brown, Savannah Lee Smith, and Thomas Doherty. Other celebrity guests included Cara Delevingne, Dan Levy, Hailee Steinfeld, Justice Smith, Sofia Bryant, Tyler Mitchell, and Rio Viera-Newton. Decked out in Dior ready-to-wear, the stars looked as fabulous and jaw-dropping as always. The night also included a special performance by Lolo Zouaï.

The pop-up—which serves to celebrate the launch of the new Miss Dior Eau de Parfum—is available to view in the Meatpacking District of New York City through September 16. The in-person experience will feature product sampling, a private Miss Dior Cafe, a bow atelier, and immerse flower installation, among other special offerings. Then, virtual and in-person events will be hosted by influencers Valeria Lipovetsky, Sai De Silva, and TikTok star Avani Gregg. All are welcomed to attend those and are instructed to sign up at

One thing's for certain: If our babes from Gossip Girl are Dior supporters, then so are we. One step closer to Constance Billard is one step closer to heaven in my book.

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