Nordstrom Sends Diversity Memo Before Dropping Ivanka Trump's Brand

Last week, Nordstrom decided to stop carrying Ivanka Trump's fashion brand in its department stores. While Nordstrom claimed to "make buying decisions based on performance" in a statement sent to Teen Vogue, many had a feeling the decision had something to do with Ivanka's father's discriminatory travel ban, among other controversial policies. Now, there's some stronger evidence supporting that.

The Stranger, a Seattle-based newspaper, shared an email that Nordstrom allegedly sent out to its employees. The email, sent out to the entire company by Peter, Blake and Erik Nordstrom, outlines their support of immigration and diverse communities. At Nordstrom, Blake serves as President, Pete is the President of Merchandising and Erik is the President of Nordstrom Direct.

Here is the email in full, as per The Stranger:

Good afternoon-

Last Friday an Executive Order was signed by the President of the United States related to immigration. This subject is one we're watching closely - our family's heritage, the company's roots, and the diverse employees and customers we serve are top of mind.

When John W. Nordstrom came to the U.S. as an immigrant, he was given opportunities that allowed him to find a more prosperous and happy life. In so many ways, our humble beginning and the work ethic and gratitude that goes with it helped shape the culture of our company to this day. Over 116 years we have been fortunate to be able to build on the foundation JWN laid for us, thanks to all of you who have chosen to bring your unique experiences and backgrounds to work here at Nordstrom every day. We currently employ more than 76,000 people who comprise different races, ethnicities and genders. We literally have thousands of employees who are first and second generation immigrants. Every one of your unique qualities brings a richness that allows us to better reflect and serve the multi-cultured communities we're a part of and ultimately makes us a better company. We are a better place with you here, no doubt about it.

It's important that we reiterate our values to all of you and make it clear that we support each of our employees. We will continue to value diversity, inclusion, respect, and kindness... you can count on that.

We know there are questions for some around how the Executive Order impacts them specifically. We are in the process of determining which employees may be affected, either directly or indirectly, and will be connecting with those folks to offer support. If you have personal concerns or questions, please be sure to reach out to HR.

Thanks for all that you do.

Pete, Blake and Erik

The email makes it clear that Nordstrom is not in support of Donald Trump's policies, even though they have not publicly stated so. The note was sent to company employees on Tuesday, January 31, and news broke that the retail chain would be dropping Ivanka's brand just three days later, on February 3.

And in lesser-discussed news, Ivanka stepped down from her fashion brand last month, though she still has ties to her fine jewelry line. While it's unclear if she's still profiting from the brand, the news does prove the #GrabYourWallets boycott is making a significant impact.

Related: Every Retailer That Dropped Ivanka Trump's Fashion Line

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