French beauty brand Lancôme has found its newest face: singer-songwriter Olivia Rodrigo. The superstar has been named Lancôme's newest global brand ambassador, joining a star-studded list that also includes Emma Chamberlain, Joy Sunday, Nico Parker, Lily Collins, and more.
In a press release, Lancôme International Brand President Françoise Lehmann shared: “I am incredibly proud to welcome Olivia to the Lancôme family. We’re all captivated by her striking personality and immense talent and inspired by her commitment to positive change — which we value deeply at Lancôme — pouring her true heart and emotion into everything she does. Turning personal stories into music that resonates universally, few artists of her generation connect with this many people across continents and generations like Olivia.”
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Rodrigo said: “Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today. Lancôme is an iconic and timeless brand that promotes beauty from within, and I am honored to be part of their family.”
This announcement comes at a momentous time for Rodrigo. She recently completed her GUTS World Tour and released a concert film special of her hometown shows in Los Angeles with Netflix. Still, she took some time to tease the big news. Just a couple of days prior, she uploaded a sneaky selfie to her Instagram story. She wore fluffy brows, a touch of pink blush, and her signature winged eyeliner. Her lips were lined with brown and she posed with her Juicy Tubes Original Lip Gloss, which also happens to be one of Emma Chamberlain’s favorite Lancôme products. (They do say great minds think alike!)
Previously, Olivia Rodrigo was in a partnership with American beauty brand Glossier. During that time, she wore the brand on the red carpet, starred in their campaigns, and even revealed one of the brand's new products.
Lancôme has yet to announce what roles Rodrigo will be taking on for the brand at this time. However, in the past, Lancôme ambassadors have taken on many different types of projects, from Chamberlain’s video series to Zendaya’s campaign for the brand’s scholarship with the NAACP. So, we’ll stay tuned for what Rodrigo has in store for us.
