Sabrina Carpenter is an it girl and what better way to solidify that than with a SKIMS campaign? All of our fave celebrities have starred in a campaign for the Kardashian-owned brand, so it's no wonder that after traveling the world alongside mega popstar, Taylor Swift, Carpenter is tapped for their April launch. The “Nonsense” singer is the face of Skims latest underwear campaign and is serving up some major ‘90s nostalgia, laying around in lace dresses inside of a Y2K bedroom. Carpenter wore her signature makeup beat with a blonde bombshell hair moment, that fit perfectly into the nostalgia aesthetic.
SKIMS' April campaign is all about their Stretch Lace and Fits Everybody collections. The latest pieces feature a mix of pieces. From low-cut halter neck styles and lace intimates with rosette accent to simple micro thongs and high-cut bodysuits, this drop is for those who love a sultry but cute coquette vibe to their lingerie.
“SKIMS has so many beautiful underwear styles that I was so excited to wear. I love both collections, especially the delicacy of the Stretch Lace and the second-skin feel of Fits Everybody. Every piece I wore was super flattering and so comfortable, which of course is always a given with SKIMS!” said Sabrina Carpenter in a press release. “I loved the femininity of the whole creative. I feel very excited SKIMS chose me to be the face of this campaign as I’ve always been a fan of the brand.”
Carpenter is having a big 2024. She’s now gearing up for her Coachella debut right on the heels of her single, “Feather,” going #1 on Billboard’s PopAir Chart. Rumored boy-toy Barry Keoghan even commented on Carpenter's campaign post saying: “🔥🥵 barbie emoji." Which after seeing the images, we can agree with you, Barry!
“Sabrina is not only a very talented musician, but she also has a fashion sense and an ‘it’ factor that really resonates with the next generation,” Kim Kardashian, Co-Founder and Chief Creative Officer mentioned in the press release. “With her upcoming Coachella debut, there couldn’t be a better time to have her star in a SKIMS campaign. Her talent and playful style brings a new energy to these collections, and the campaign is so fun!”
With this latest campaign, SKIMS is introducing a new era of underwear with its signature Stretch Lace and Fits Everybody collections arriving in all-new bright colorways and cuts. Carpenter is seen wearing the Stretch Lace Babydoll Top, Stretch Lace Brief, and Fits Everybody Triangle Bralette.
