SEVENTEEN’s S.Coups Perfectly Matched His Hair to His Blazer at Loewe — See Photos

Way to make a PFW debut.
SEVENTEENs S.Coups attends the Loewe Paris Womenswear SpringSummer 2025 show as part of Paris Fashion Week on September...
Stephane Cardinale - Corbis/Getty Images

SEVENTEEN member S.Coups has just attended his very first Paris Fashion Week and made sure to leave quite the impression by matching his hair color to his blazer.

On September 27, 2024, S.Coups attended the Loewe spring-summer 2025 show alongside brand friends Ayo Edebiri and Josh O’Connor. S.Coups, whose real name is Choi Seungcheol, opted for an elevated business casual look for the occasion. The star wore an unbuttoned dark navy blazer that almost perfectly matched his blue-black hairdo.

SEVENTEENs S.Coups attends the Loewe Paris Womenswear SpringSummer 2025 show as part of Paris Fashion Week on September...
Jacopo Raule/Getty Images

To dress down the classic staple and give the ‘fit a more youthful flair, the SEVENTEEN leader opted for one of Loewe’s viral white tank tops, crafted in lightweight stretch cotton and featuring the Spanish brand's unmistakable anagram embroidered in the center of the chest area.

SEVENTEENs S.Coups attends the Loewe Paris Womenswear SpringSummer 2025 show as part of Paris Fashion Week on September...
Jacopo Raule/Getty Images

For the rest of his 'fit, S.Coups stuck to tried-and-true pieces, going for waxed jeans that gave the denim an almost leathery feel and combat boots featuring a black leather upper and a contrasting brown sole.

SEVENTEENs S.Coups attends the Loewe Paris Womenswear SpringSummer 2025 show as part of Paris Fashion Week on September...
Jacopo Raule/Getty Images

En route to Paris, S.Coups was also spotted decked out in Loewe, wearing the brand's anagram baggy jeans, which feature anagram tufting embroidery on the knees, in a light wash denim paired with a white cardigan and a Puzzle bag at South Korea's Incheon Airpot.

Though this is S.Coups's first time attending a Loewe show in Paris, it is not the first time he has supported the brand. Earlier this summer, on July 25, 2024, S.Coups was also invited to the brand's Casa Loewe opening in Seoul, South Korea.

SEOUL SOUTH KOREA  JULY 25 S.Coups of Boy band Seventeen is seen at the CASA LOEWE Seoul opening on July 25 2024 in...
Han Myung-Gu