Taylor Swift Is “Pissed Off” About Ticketmaster After Glitches, Bots Cause General Sale Cancellation

She's on some vigilante sh*t.
NEWARK NEW JERSEY  AUGUST 28 Taylor Swift attends the 2022 MTV VMAs at Prudential Center on August 28 2022 in Newark New...
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Hell hath no fury like a Swiftie scorned — and that goes double for Taylor Swift herself. Following this week's Ticketmaster debacle for The Eras Tour concert tickets, Taylor didn't mince words about her disappointment with the monopolizing ticket company.

The trouble started on Monday, when (some) Verified Fan notifications went out to fans who registered ahead of time for the Verified Fan presale for Taylor's Eras Tour, her first since 2018. While many fans were waitlisted or didn't get verified at all, thousands of others logged on for Tuesday's presale only to face technical glitches, quickly-vanishing tickets, exploitative dynamic pricing, and hours-long wait times in Ticketmaster's opaque queue. (Swiftie revolt jokes ensued.)

The Capital One presale a day later was similarly clogged with long queues and tech issues. By Thursday, Ticketmaster had nixed the planned general sale on Friday. “Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been cancelled,” Ticketmaster tweeted on Thursday.

The CEO of Liberty Media — the largest stakeholder in Live Nation, which merged with Ticketmaster in 2010 — blamed intense fan demand for the problems. “It’s a function of Taylor Swift," Greg Maffei told CNBC on Thursday. “The site was supposed to open up for 1.5 million verified Taylor Swift fans. We had 14 million people hit the site, including bots, which are not supposed to be there.” He also revealed that Ticketmaster had sold more than 2 million tickets already, and that Taylor “could have filled 900 stadiums.”

Meanwhile, AOC and other political figures, as well as advocacy groups, have spoken up about Ticketmaster as a monopoly, urging for the company to be broken up.

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It's all become a big mess — one that has been mounting for years as fans of the world's biggest artists face ticketing issues for the artists they love. (BTS fans, for example, have raised similar concerns about Verified Fan and bot reselling for BTS shows in the U.S. over the past couple years.) Now, Taylor has stepped in and addressed fan frustration in a statement on Instagram. 

“Well. It goes without saying that I’m extremely protective of my fans,” she said on Friday, Nov. 18. “We’ve been doing this for decades together and over the years, I’ve brought so many elements of my career in house. I’ve done this SPECIFICALLY to improve the quality of my fans’ experience by doing it myself with my team who care as much about my fans as I do."

“It’s really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse,” Taylor continued. “There are a multitude of reasons why people had such a hard time trying to get tickets and I’m trying to figure out how this situation can be improved moving forward. I’m not going to make excuses for anyone because we asked them, multiple times, if they could handle this kind of demand and we were assured they could.”

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As of Friday, no makeup general sale has been added.

“It’s truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them,” Swift concluded. “And to those who didn’t get tickets, all I can say is that my hope is to provide more opportunities for us to all get together and sing these songs.”

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